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E-retail Photography

E-retail Photography

          
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About the Book

Photography acts as an enabler for the success of online or electronic retail (e-retail). As customers can't touch or inspect a product while making an online purchase therefore the best way to describe a product is by displaying its images on an online catalog. Consequently, the visual representation is entirely driven via product photography and associated tools. In the same context, this book helps in identifying the photography formats and operational nuances that are relevant for e-retailing. This book will provide insights to all professionals in the creative field, in understanding how e-retail sector has redefined and expanded the contour of photography profession. Readers of this book need not possess thorough understanding of photography and retail sector; and can leverage this content to understand associated topics like e-retail videography, 360 degree shots, e-retail studio setups, automated photography devices and career avenues fora photographer in the e-retail sector. Contents: 1. Introduction 2. What is Electronic Retailing (also called E-retailing or E-tailing) 3. Significance of Product Imaging in E-retail 4. Photography Formats 5. Image Quality Standard for E-retail 6. Photography Lighting and Image Post Production 7. Automated Photography Solutions 8. Compact Photography/Imaging Solutions 9. Photography as a Profession 10. Setting up a Photography Studio 11. Team Composition, Hierarchy and Growth Path in an E-retail Studio, Appendices, References


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Product Details
  • ISBN-13: 9789385462429
  • Publisher Date: 2016
  • Height: 18.034 mm
  • Weight: 480.81 gr
  • ISBN-10: 9385462423
  • Binding: Hardcover
  • Language: English
  • Width: 164.1 mm

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