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Entwicklung von CRS zu E-Commerce in der Tourismuswirtschaft

Entwicklung von CRS zu E-Commerce in der Tourismuswirtschaft

          
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About the Book

Inhaltsangabe: Einleitung: Wirtschaft und Gesellschaft stehen zum Beginn des 21. Jahrhunderts vor grundlegenden Veränderungen, verursacht und beschleunigt durch die Globalisierung und die Entwicklung der neuen Informations- und Kommunikationstechnologien (IuK). Die sogenannten neuen Medien - wie z. B. das Internet, die verschiedenen Online-Dienste und interaktives Fernsehen - verändern die ökonomischen Rahmenbedingungen bedeutend. Die elektronische Vernetzung und damit auch die verbundene Digitalisierung der Geschäftswelt schreitet weltweit voran, was zur Entstehung einer neuen Industrie führte, die „New Economy". Der Einsatz der neuen Medien erlangte in den vergangenen Jahren besonders im Marketingbereich eine große Bedeutung. Information und Kommunikation haben für die Tourismuswirtschaft eine besondere Bedeutung, bedingt durch die Besonderheiten der touristischen Märkte und Produkte. IuK-Technologien sind eine wichtige Verbindung zwischen Leistungsträgern, Reiseveranstaltern, Reisemittlern und Endkunden. Als zentrales Element sind sie ein strategisch wichtiger Erfolgsfaktor und eine unentbehrliche Voraussetzung eines globalen Tourismus. Der erste bedeutende Einsatz von IuK-Technologien in der Tourismuswirtschaft erfolgte bereits Ende der 60er Jahre in Gestalt der Computerreservierungssysteme (CRS) in der US-Luftfahrt. Das Ziel der Diplomarbeit ist es, einen Überblick über den Entwicklungsprozess von CRS und die ab Mitte der 90er Jahre parallel entstehende Entwicklung der elektronischen Geschäftsabwicklung in der Tourismuswirtschaft zu geben. Gang der Untersuchung: Zunächst erfolgt im zweiten Kapitel die Darstellung der CRS als Grundlage der weiteren Entwicklungen der neuen Medien. Neben den Ausführungen zu den wichtigsten Leistungskomponenten und der Entwicklungsgeschichte in den USA und Europa, erfolgt auch die Vorstellung der wichtigsten nationalen und globalen CRS. Kapitel drei befasst sich mit den theoretischen Grundlagen des E-Commerce und des elektroni


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Product Details
  • ISBN-13: 9783838654355
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3838654358
  • Publisher Date: 21 May 2002
  • Height: 210 mm
  • No of Pages: 154
  • Series Title: German
  • Weight: 213 gr


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