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Entwicklung Eines Systems Zur Überwachung Und Steuerung Des Kosten- Und Erfolgsverhaltens Von Produkten in Der Investitionsgüterindustrie

Entwicklung Eines Systems Zur Überwachung Und Steuerung Des Kosten- Und Erfolgsverhaltens Von Produkten in Der Investitionsgüterindustrie

          
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About the Book

In der Investitionsgliterindustrie haben sich in den letzten Jahren ahnliche dynamische Marktbedingungen eingestellt, wie sie vom Konsumgliterbereich bekannt sind. Daflir konnen im wesentlichen drei Grlinde genannt werden /1/: Marktsattigung Die heutige Marktsituation ist gekennzeichnet durch einen Uberhang des Angebotes gegenliber der Nachfrage. Der Verbraucher wird mit einem Uberangebot an Glitern und Dienstleistungen jeg- licher Art konfrontiert und nimmt daher seine kritische Selek- tionsfunktion in verstarktem MaBe wahr. Diese Entwicklung, die insbesondere in Wirtschaftsraumen mit einem hohen tech- nischen und wirtschaftlichen Niveau zu beobachten ist, flihrt zu einer Verklirzung der wirtschaftlichen Lebensdauer der Produkte. Internationale Konkurrenz Durch die schwindende Bedeutung nationaler Marktgrenzen er- gibt sich eine erhebliche Verscharfung der Konkurrenzsituation, die durch die Position der Bundesrepublik als Hochlohn- und -wahrungsland noch verstarkt wird. Die deutschen Industrieunter- nehmen versuchen daher, der preiswerten Konkurrenz der in GroBserien hergestellten Standardprodukte aus den Niedriglohn- landern durch den Bau qualitativ und technologisch hochwer- tiger Produkte zu begegnen. Durch den Export dieser Gliter er- fahren insbesondere im Investitionsgliterbereich die Abnehmer- lander einen Know-how-Zuwachs, der der Produktion in diesen Landern zugute kommt. Da diese Niedriglohnlander ihrerseits als Anbieter auf dem Weltmarkt in Erscheinung treten, ergibt sich als Ergebnis dieses Rlickkopplungsprozesses flir die In- dustrienationen eine erschwerte Wettbewerbssituation /2/. - 2 - Technischer Fortschritt Neben den wirtschaftlichen Ursachen flir schnelle Marktver- anderungen stehen im Investitionsgliterbereich technische Grlinde im Vordergrund. Die immer klirzeren Zeitspannen flir die kommerzielle Nutzung wissenschaftlicher Erkenntnisse flihrt zum wachsenden Auftreten von Innovationen am Markt.


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Product Details
  • ISBN-13: 9783531027791
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Edition: 1978 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 7 mm
  • Width: 170 mm
  • ISBN-10: 3531027794
  • Publisher Date: 01 Jan 1978
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 125
  • Series Title: Forschungsberichte Des Landes Nordrhein-Westfalen
  • Weight: 222 gr


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Entwicklung Eines Systems Zur Überwachung Und Steuerung Des Kosten- Und Erfolgsverhaltens Von Produkten in Der Investitionsgüterindustrie
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