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Entwicklung eines Konzeptes zur Optimierung der Trainingssteuerung und Trainingsbetreuung unter Einbezug der Digitalisierung

Entwicklung eines Konzeptes zur Optimierung der Trainingssteuerung und Trainingsbetreuung unter Einbezug der Digitalisierung

          
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About the Book

Bachelorarbeit aus dem Jahr 2016 im Fachbereich Sport - Bewegungs- und Trainingslehre, Note: 1,6, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Zwei gesellschaftliche Entwicklungen - Fitness und Digitalisierung - erfahren unabhängig voneinander ein rasantes Wachstum und beeinflussen das Leben von Millionen Menschen nachhaltig. Ansteigende Mitgliederzahlen und ein kontinuierlich wachsendes Fitness- und Gesundheitsbewusstsein der Menschen fordern Unternehmen bezüglich ihrer Geschäftsprozesse zum Umdenken auf. Im Zuge dessen wächst auch die Erwartungshaltung der Kunden gegenüber den Fitnessangeboten selbst. Neben den konventionellen Angeboten von Maschinen-, Freihantel- und Cardio-Training, steigt der Bedarf an innovativen Angeboten und Neuheiten. Angebote wie Cycling (R) oder Schlingentrainer gehören genauso zur Ausstattung anspruchsvoller Studios, wie Beweglichkeitskonzepte oder Functional Training Parcours. Desweiteren erwarten die Kunden eine hochwertige Anlage in zentraler Lage, qualitativ hochwertige Betreuung, sowie ein umfangreiches Angebot und gut ausgebildete Trainer und Coaches. Der Bedarf an individuellen Fitnessangeboten, Ernährungsberatung und auch die digitale Vernetzung mit anderen Mitgliedern und dem Studio zählt zur Herausforderung eines Fitnessanbieters. Die Angebote und Leistungen sind zum größten Teil mit denen des STEP Sports & Spa zu vergleichen. Im Beschwerdemanagement ist jedoch zu erkennen, dass die Betreuungsqualität nicht den Erwartungen der Kunden entspricht. Hauptursache der Kritik liegt in der mangelnden oder gar fehlenden Betreuungsqualität. Häufig wurde die fehlende Ansprache seitens des Trainers bezüglich Übungskorrektur oder anstehendem neuen Trainingsplan genannt. Mittels einer Kundenzufriedenheitsumfrage zum Thema Trainingsbetreuung, inklusive Trainingssteuerung und Trainertermine, soll ermittelt werden, ob sich die Kritikpunkte bestätigen lassen. Zudem soll sie Aufschluss über


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Product Details
  • ISBN-13: 9783668661929
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3668661928
  • Publisher Date: 18 Apr 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 136 gr


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Entwicklung eines Konzeptes zur Optimierung der Trainingssteuerung und Trainingsbetreuung unter Einbezug der Digitalisierung
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