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Entwicklung eines Innovationsportfolios als Instrument einer ausgewogenen Produktstrategie: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von Risiko und Rendite in der Innovationsentwicklung unter Berücksic

Entwicklung eines Innovationsportfolios als Instrument einer ausgewogenen Produktstrategie: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von Risiko und Rendite in der Innovationsentwicklung unter Berücksic

          
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About the Book

Bachelorarbeit aus dem Jahr 2014 im Fachbereich VWL - Innovationsökonomik, Note: 1,0, Fachhochschule Südwestfalen; Abteilung Soest, Veranstaltung: Designmanagement und Projektmanagement, Sprache: Deutsch, Abstract: Diese Bachelor-Thesis bildet den Abschluss meines Studiums des Design- und Projektmanagements (DPM) an der Fachhochschule Südwestfalen in Soest. Mit ihr möchte ich meine Management-Philosophie, die ich in der Zeit des Studiums entwickelt und durch praktische Erfahrungen während meiner Werkstudententätigkeit und Praktika verfeinert habe, darlegen. Diese besteht aus der Überzeugung, dass Unternehmen, die eine klare Vision und davon abgeleitete Werte und Strategien entwickeln, langfristig erfolgreicher sind. Weiterhin, dass ein Unternehmen nur dauerhafte Existenzsicherung und kontinuierliches Wachstum erreichen kann, wenn es zukunftsorientiert ausgerichtet ist, Trends erkennt und nutzt sowie auf Innovationen setzt - dazu gehört notfalls auch die Trennung von Altem und Bewährtem. Bei allem Innovationsstreben, muss das Unternehmen trotzdem eine verantwortungsvolle, nachhaltige Produktpolitik verfolgen, indem es mit seinen Produkten, die es schon über Jahre hinweg produziert, eine sichere Finanzierungs- und Ressourcengrundlage für Innovationen schafft.


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Product Details
  • ISBN-13: 9783656962557
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 145 gr
  • ISBN-10: 3656962553
  • Publisher Date: 03 Jun 2015
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Sub Title: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von Risiko und Rendite in der Innovationsentwicklung unter Berücksic
  • Width: 148 mm


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Entwicklung eines Innovationsportfolios als Instrument einer ausgewogenen Produktstrategie: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von Risiko und Rendite in der Innovationsentwicklung unter Berücksic
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Entwicklung eines Innovationsportfolios als Instrument einer ausgewogenen Produktstrategie: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von Risiko und Rendite in der Innovationsentwicklung unter Berücksic
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Entwicklung eines Innovationsportfolios als Instrument einer ausgewogenen Produktstrategie: Kombination unterschiedlicher Innovationsstrategien zur ausgeglichenen Streuung von Risiko und Rendite in der Innovationsentwicklung unter Berücksic

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