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Entwicklung einer Online-Shopping-Lösung auf der Basis von PHP und MySQL

Entwicklung einer Online-Shopping-Lösung auf der Basis von PHP und MySQL

          
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About the Book

Diplomarbeit aus dem Jahr 2002 im Fachbereich Informatik - Internet, neue Technologien, Note: 1,7, Hochschule Harz Hochschule für angewandte Wissenschaften (Medieninformatik), Sprache: Deutsch, Abstract: Das Ziel dieses Buches ist es, die Planung sowie die technische Umsetzung einer Online-Shopping-Lösung für ein Outdoorfachgeschäft zu beschreiben. Durch die ständig wachsende Bedeutung des Internets und die Weiterentwicklung der Kommunikationsgesellschaft ergeben sich zahlreiche Veränderungen in der Kommunikation mit den Zielgruppen. Das Internet ist bzw. wird für viele Bereiche der Wirtschaft ein Bestandteil ihrer Kommunikationspolitik. Daraus erhöht sich für viele Geschäftsbereiche die Notwendigkeit, das Medium Internet als zusätzlichen Marketing- und Vertriebskanal zu nutzen. Nur Unternehmen, die diese Veränderungen und Möglichkeiten konsequent nutzen, werden in Zukunft ihr Betriebsergebnis halten und/oder verbessern können. Internet-Anwendungen mit integrierten Online-Shopping-Lösungen stellen eine Möglichkeit der Nutzung des Internets dar. Dabei werden an diese Anwendungen sowohl vom Kunden, als auch von unternehmerischer Seite immer höhere Anforderungen gestellt. Die Shopping-Lösungen müssen für den Kunden einfach aber attraktiv gestaltet, technisch verständlich aber trotzdem anspruchsvoll umgesetzt sein. Der Unternehmer erwartet ein ständig erweiterbares Konzept und eine problemlose Aktualisierung und Verwaltung der Datenbestände. Diese Anforderungen lassen sich nur durch datenbankgestützte und dynamische Internet-Auftritte realisieren. Eine Möglichkeit der Umsetzung bieten dafür das Datenbanksystem MySQL in Verbindung mit der Skriptsprache PHP. Dieses Buch beschreibt einen Weg, von der Planung einer neu entstehenden Internetpräsentation mit einer integrierten Online-Shopping-Anwendung, bis hin zur konkreten Umsetzung eines Teilbereiches, die zugeschnitten ist auf ein Einzelhandelsgeschäft und seine Kunden.


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Product Details
  • ISBN-13: 9783638787130
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 108
  • Series Title: German
  • Weight: 154 gr
  • ISBN-10: 3638787133
  • Publisher Date: 09 Oct 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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Entwicklung einer Online-Shopping-Lösung auf der Basis von PHP und MySQL
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Entwicklung einer Online-Shopping-Lösung auf der Basis von PHP und MySQL
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