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Entwicklung einer flexiblen Pauschalreise mit dynamischen Flugpreisen: Fallbeispiel des Pauschalreiseveranstalters LTU Touristik GmbH

Entwicklung einer flexiblen Pauschalreise mit dynamischen Flugpreisen: Fallbeispiel des Pauschalreiseveranstalters LTU Touristik GmbH

          
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About the Book

Diplomarbeit aus dem Jahr 2006 im Fachbereich Tourismus - Sonstiges, Note: 1,9, Duale Hochschule Baden-Württemberg, Ravensburg, früher: Berufsakademie Ravensburg (Berufsakademie Ravensburg), Veranstaltung: Reiseveranstaltung, Sprache: Deutsch, Abstract: Schlägwörter dieser Arbeit: Dynamic Packaging, Bausteinreise, Pauschalreise, Reiseveranstalter, Technik, Billigflieger, Konsolidierung im Flugverkehr, Touristik, Tourismus, Einzelplatzverkauf, Fluggesellschaften, Airline, Low Cost Carrier, Internet, Webcontent, Kannibalisierung, Reisebüros, Direktvertrieb, Vertriebslandschaft, Provisionen, Hoteleinkauf, Kalkulation, Flugeinkauf, Yield Management, Ertragsoptimierung, Kapazitätsmanagement, Rewe Touristik GmbH. In Zeiten steigender Komplexität des Unternehmensumfeldes sowie grundlegender Struturveränderungen vieler Branchen und Märkte wird von Unternehmen verlangt, über ihre Angebotspalette flexibel auf die variierende und stark differenzierte Kundennachfrage zu reagieren. In dem vom Angebotsüberhang bestimmten 'buyers market' und Massenmarkt der Pauschalreise wird es unter zunehmendem Kosten- und Konkurrenzdruck für touristische Akteure fortschreitend bedeutender, Angebote spezifisch auf die Individualität der aktuellen und potenziellen Kunden auszurichten. Diese Anforderungen verdeutlichen sich derzeit über die Entwicklung einer flexiblen Ausgestaltungsform der traditionellen Pauschalreise (in Anlehnung an Lohmann et al. 2004, S. 29 f). Grundlegende und nachhaltige Wandlungen der Kundennachfrage, wirtschaftliche Veränderungen (vgl. Lohmann et al. 2004, S. 16 f) sowie eine steigende Anzahl touristischer Anbieter charakterisieren die derzeitige Situation in der Touristikbranche und die Herausforderung, vor der Reiseveranstalter heute stehen. Eine hohe Veränderungsdynamik kennzeichnet die Branche (vgl. Mercer Management Consulting 2006). Die wirtschaftliche Situation ist laut der Reiseanalyse 2005 durch eine schlechte konjunkturelle Lage, zunehmende Arbeitslosigkeit sowi


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Product Details
  • ISBN-13: 9783656059660
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 177 gr
  • ISBN-10: 3656059667
  • Publisher Date: 17 Nov 2011
  • Height: 297 mm
  • No of Pages: 64
  • Series Title: German
  • Sub Title: Fallbeispiel des Pauschalreiseveranstalters LTU Touristik GmbH
  • Width: 210 mm


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Entwicklung einer flexiblen Pauschalreise mit dynamischen Flugpreisen: Fallbeispiel des Pauschalreiseveranstalters LTU Touristik GmbH
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Entwicklung einer flexiblen Pauschalreise mit dynamischen Flugpreisen: Fallbeispiel des Pauschalreiseveranstalters LTU Touristik GmbH
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