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Entwicklung eines Bewertungssystems für die Social Media Aktivitäten eines Unternehmens

Entwicklung eines Bewertungssystems für die Social Media Aktivitäten eines Unternehmens

          
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About the Book

Social Media nimmt bei der Internetnutzung einen besonderen Stellenwert ein. Somit verwundert es auch nicht, dass sich die Social Media Plattformen auf den beruflichen Alltag der Arbeitnehmer auswirken. Immer mehr Arbeitnehmer, die mit Social Media aufgewachsen sind, werden von den Unternehmen eingestellt. Bislang ist es jedoch schwierig zu ermitteln, ob die Marketingaktivitäten der Unternehmen in diesem Bereich von den Kunden angenommen werden. Es gibt viele Konsumenten der Informationen, die von den Unternehmen auf diesen sozialen Plattformen angeboten werden. Unklar ist aber, ob dadurch ein Mehrwert erzielt wird, da der Aufwand für die Social Media Aktivitäten nicht direkt in Relation zum Umsatz des Unternehmens steht. Das größte Problem wird es sein, weiterhin das Budget dieser Aktivitäten rechtfertigen zu können. Hierfür ist es erforderlich, einen Ertrag den Aufwendungen gegenüber zu stellen. Ziel dieser Arbeit ist es, ein Bewertungssystem für die Social Media Aktivitäten zu entwickeln. Dabei ist zu beachten, dass es wiederholbar, zielgerichtet, einfach generierbar, aussagekräftig und transparent sein soll. Diese Kriterien sind wichtig, um eine ressourcenarme, quartalsweise erhobene Bewertung durchführen zu können. Das Bewertungssystem soll jedoch nur die wichtigsten Social Media Instrumente für Unternehmen betrachten.


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Product Details
  • ISBN-13: 9783958201828
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 254 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 178 mm
  • ISBN-10: 3958201822
  • Publisher Date: 23 Oct 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 109 gr


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Entwicklung eines Bewertungssystems für die Social Media Aktivitäten eines Unternehmens
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