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Entscheidungsverhalten und Erleben bei der Nutzung von Web-Sites

Entscheidungsverhalten und Erleben bei der Nutzung von Web-Sites

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Im Rahmen der Arbeit wurde das Entscheidungsverhalten und Erleben bei der Nutzung von Web-Sites anhand einer empirischen Online-Studie untersucht. Bei der Darstellung des momentanen Stands der Forschung liegt der Schwerpunkt auf der Betrachtung der Methodik bisheriger Untersuchungen. Im empirischen Teil der Arbeit wählte die Autorin erstmals als Erhebungsmethode die Form des Panels. Nach jeder Online-Phase füllten die teilnehmenden Nutzer einen thematisch fixen Online-Fragebogen aus. Im weiteren Verlauf der Arbeit erfolgt eine Darstellung und Interpretation der Ergebnisse. Die Diskussion der Ergebnisse soll Aufschlüsse für die effiziente Gestaltung von Homepages sowie einen Leitfaden für zukünftige (Panel-)Untersuchungen im Netz liefern. Inhaltsverzeichnis: Inhaltsverzeichnis: InhaltsverzeichnisI AbbildungsverzeichnisIII 1.Einleitung1 1.1Hinführung zum Thema1 1.2Zentrale Fragestellungen der Arbeit2 1.3Abgrenzung des Inhalts3 1.4Aufbau der Arbeit4 2.Stand der Forschung6 2.1WEBSAY-Projekt von Wirth & Brecht7 2.2Internetstudie "Die Business- und Consumer-Anwender in Internet" von ComCult Research9 2.3Flow-Konstrukte nach Hoffman & Novak10 2.4Entwicklung der Experience Sampling Method (ESM) nach Chen14 3.Theoretischer Bezugsrahmen17 3.1Determinanten des Entscheidungsverhaltens und Erlebens17 3.1.1Angebotsabhängige Faktoren18 3.1.2Personenbezogene Faktoren21 3.1.3Situationsabhängige Faktoren24 3.2Kombination von Persönlichkeits- und Situationsfaktoren zur Bestimmung von Nutzertypen26 3.3Der Einfluß von Stimmungen und Emotionen auf das Surferleben während der Nutzungsphase29 3.4Zum Einfluß des Surferlebens auf das Entscheidungsverhalten32 4.Empirische Datengewinnung und Auswertung35 4.1Vorangestellte Überlegungen zur Erfassung des Entscheidungs-verhaltens und Erlebens35 4.1.1Auswahl der Forschungsmethode35 4.1.2Auswahl der Datenerhebungsmethode35 4.2Anlage der Untersuchung37 4.2.1Untersuchungsablauf37 4.2


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Product Details
  • ISBN-13: 9783838620428
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3838620429
  • Publisher Date: 09 Jan 2000
  • Height: 210 mm
  • No of Pages: 156
  • Series Title: German
  • Weight: 213 gr


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