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Entrepreneurship in the Mastering Business in Asia Series

Entrepreneurship in the Mastering Business in Asia Series

          
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About the Book

Asias high growth rates, growing industries, huge foreign investment, and seemingly endless new opportunities are providing a potentially, rich environment for entrepreneurs to flourish - a situation that is increasingly grabbing the attention of business people and student of business worldwide.

"Entrepreneurship" provides a unique and timely insight into this situation by examining the major issues and themes that are relevant to entrepreneurs in Asia. Themes covered in the book include not only those concerning early stage development, such as the innovation process and raising start up capital, but also issues faced by Asian entrepreneurs as their businesses grow, such as managing cash, and expanding overseas. Finally, the authors take a look at later stage themes that are becoming more and more relevant in Asia today, such as succession and management buyouts.

The carefully researched insight provided by the authors offers a new approach to understanding these key themes in an Asian context and is characterized by: macro overview of the themes the extensive use of specific case studies and examples information and findings from recent surveys and studies challenging and thought-provoking discussion.

"Entrepreneurship" vibrantly brings to life the issues that are important to entrepreneurs throughout Asia today, while also providing a fascinating look at the state of entrepreneurship in the various countries that comprise this dynamic and surprising continent. It is a compelling read not only for entrepreneurs and students of Asian business, but also for the general reader interested in learning entrepreneurship in Asia today.

Entrepreneurial processes are relevant not only to start up businesses but also to every stage of business development and growth. Mastering Business in Asia: Entrepreneurship is designed to provide insight into issues and themes in Asian businesses which are relevant not only to Asian entrepreneurs of all stages of business development, but also to those doing business with Asian companies. The combination of in-depth discussions with Asian entrepreneurs, together with the insight provided by the authors and their advisers, provides a new approach to understanding the key issues of this important subject.


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Product Details
  • ISBN-13: 9780470821381
  • Publisher: John Wiley & Sons
  • Height: 225 mm
  • No of Pages: 220
  • Spine Width: 26 mm
  • Width: 161 mm
  • ISBN-10: 0470821388
  • Binding: Paperback
  • Language: English
  • Series Title: English
  • Weight: 667 gr


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