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Entrepreneurship Development

Entrepreneurship Development

          
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About the Book

The present book “Entrepreneurship Development: Text and Cases” has been designed after a thorough analysis of the current academic demand. The book is useful for BBA, BBM, B.Com, M.Com, MBA, MBM and other related courses. The book has useful insights about entrepreneurship development in a comprehensive manner. There are four unique features of this book, which makes it more useful than the other text books available in the market: Firstly the book is comprehensive and covers all essential topics related to entrepreneurship. There are separate chapters on the topics of current interest such as Retail Entrepreneurship, and Women Entrepreneurship. Secondly, all the chapter have opening cases related to the topic discussed in the chapter. The opening cases have been selected and prepared to give initial insights regarding the topic so that a practical context can be associated with the theoretical aspects while going through the book. The third feature of the book is that it includes ample number of chapter-end cases, formats, biographies of successful entrepreneurs and examples related to the discussed topics. Various examples from the real life business situations help the reader to understand the conceptual aspects in a better manner. Lastly the book contains five complete feasibility reports, which give the idea of business proposal. These feasibility reports can work as the benchmark reports for the students when they work on a similar kind of Assignment.About the AuthorDr. S L Gupta (M.Com, MBA, Ph.D, PGRIM (IIM, Calcutta) is presently working as Professor and Coordinator-Academics and Doctoral Research at Birla Institute of Technology (Deemed University), Mersa, Ranchi, Noida Campus. He has around 20 Years of experience in the field of teaching, training, consultancy and research. He has been teaching Management and Marketing subjects (Marketing Management, Retail Management, Marketing Research, Sales and Distribution Management) to MBA, PGDBM, and M. Phil students for last 20 years. Prof. Gupta has written 10 Books in different areas of Marketing Management. He has more than 50 Research papers and articles published in the journals of repute. He is in the Editorial board member of MAG Scholars Journal. He is an active member of American Marketing Association (AMA), All India Management Association (AIMA), AIMS International and ICMA. He is also an Accredited Management Teacher (AMT) by All India Management Association. Arun Mittal (MBA, M.Phil, PGDRM, Ph.D-Submitted) is an assistant professor at Birla Institute of Technology, Mesra Ranchi, (Deemed Univeristy), Noida Campus. He has around 5 years of experience of teaching General Management, Marketing and Retailing subjects to graduate and post graduate students. His areas of interest are Management Principles and Practices, Strategic Management, Business Law, Entrepreneurship Development, International Business, Managerial Economics and the subjects of Marketing Area. He has published about 15 research papers and articles in the journals of repute and presented papers in 25 conferences and seminars on various management topics. He has also coordinated 2 faculty development programmes on Research Methodology.


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Product Details
  • ISBN-13: 9789381335154
  • Publisher: International Book House Pvt. Ltd.
  • Language: English
  • ISBN-10: 9381335154
  • Publisher Date: 2011

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