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Entrepreneurship

Entrepreneurship

          
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About the Book

This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus — Where a great idea meets a great process.
For Sale in Indian subcontinent only
Features

  • This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising.

  • This text places a unique and special emphasis on developing a successful business idea early in the process.

  • Helps students understand the importance of carefully following the entrepreneurial process, especially in the early stages of their new venture.

Contents
PART I: DECISION TO BECOME AN ENTREPRENEUR
  • Introduction to Entrepreneurship
    PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
  • Recognizing Opportunities and Generating Ideas
  • Feasibility Analysis
  • Industry and Competitor Analysis
  • Developing an Effective Business Model
    PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
  • Building a New Venture Team
  • Assessing a New Venture's Financial Strength and Viability
  • Preparing the Proper Ethical and Legal Foundation
  • Writing a Business Plan
  • Getting Financing or Funding
    PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
  • Unique Marketing Issues
  • The Importance of Intellectual Property
  • Preparing for and Evaluating the Challenges of Growth
  • Strategies for Firm Growth
  • Franchising


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    Product Details
    • ISBN-13: 9788131719268
    • Publisher: Pearson
    • Binding: Paperback
    • ISBN-10: 813171926X
    • Publisher Date: 2008
    • Language: English

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