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Entrepreneurship

Entrepreneurship

          
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About the Book

This book is divided into two parts. First part covers the concept of entrepreneurship and the challenges, rewards, and issues faced by entrepreneurs in starting and growing the enterprises. It provides a more practical and detailed roadmap defining entrepreneurial development theory, process, decision making, and the skills and characteristics required for real world business practices. Throughout the book you will find the tips on how to become a successful entrepreneur and issues to be avoided. The second part relates to Small Scale enterprises which includes the concept of small scale enterprises, their roles, significance, characteristics, sickness in small scale enterprises, establishing a small Scale enterprise and its successful management. All concepts are explained in an easy comprehensible manner, to facilitate a clear understanding among the readers, about Entrepreneurship and Small Scale Enterprises.

About the Author

Alpana Trehan is an educationist whose areas of interest include International Business, Economics, and Finance. She is the member of Board of Studies, Faculty of Management, Devi Ahilya University, Indore. She is a self-directed person who heads the Hospital Administration Program. In addition, she has been the instructor of Higher Command Course and Senior Command Course in Army War College, Mhow. She has 25 years of experience in teaching management subjects at the post-graduation level. At present, she is working as an associate professor in Institute of Management Studies, Devi Ahilya University. She endeavors to target challenging senior level assignments across various functional sectors of Research and Development and Training and Development in growth-oriented organizations. Her experience in teaching and research has helped her in demonstrating a passionate commitment towards student development. She has skillfully designed several challenging, enriching, and innovative activities to address the diverse interests of students. As a senior faculty member and trainer, she has mentored numerous research projects and guided the publication of research papers in many renowned national and international journals. She is blessed with exceptional administrative and organizing capabilities as well as strong analytical, interpersonal, and reasoning skills to collaborate with interdisciplinary teams. The proficient team at Kogent Learning Solutions Inc. and Dreamtech Press has seized the market of management books bringing excellent content in management education to the fore. The team is committed to excellence-excellence in quality of content, excellence in the dedication of its authors and editors, excellence in the attention to detail, and excellence in understanding the needs of its readers.



Table of Contents:
Introduction Chapter 1: Introduction to Entrepreneurship · Introduction · Concept of Entrepreneurship · Definition of Entrepreneur · Entrepreneurial Processes · Entrepreneurial Motivation · Entrepreneurial Barriers · Women as Entrepreneur · Summary Chapter 2: Establishing a New Enterprise · Introduction · Developing a Business Idea · Deciding to Set-up an Enterprise · Feasibility Study · Business Plan Chapter 3: Financial Requirements of a New Enterprise · Introduction · Financing a New Enterprise · Estimating Financial Requirements · Identifying the Sources of Finance · Institutions Providing Financial Assistance · Venture Capital Funding Chapter 4: Managing a New Enterprise · Introduction · Management of a New Enterprise · Human Resource Management in a New Enterprise · Marketing Management in a New Enterprise · Financial Management in a New Enterprise · Production and Operations Management in a New Enterprise Chapter 5: Expansion Strategies of an Enterprise · Introduction · Expanding an Enterprise Chapter 6: Business Continuity Plan · Introduction · Definition of a Business Continuity Plan · Process of Developing a Business Continuity Plan · Role of a BCP Manager · Role of Technology in Business Continuity Plan · Checklist of a BCP · Advantages and Limitations of a Business Continuity Plan · Summary Chapter 7: Small-Scale Enterprises · Introduction · Defining Small-Scale Enterprises · Role of Small-Scale Enterprises in Economic Development · Small-Scale Enterprises in Indian Environment · Entrepreneurial Success in Rural Areas · Establishing Entrepreneurial System · Assistance for Small-Scale Enterprises · Sickness in Small-Scale Enterprises · Linkage between Small and Large Enterprises · Organizational Structure of a Small-Scale Enterprise · Export Potential of Small Enterprises Chapter 8: Institutional Support for Small Enterprises · Introduction · Institutions Supporting Small-Scale Enterprises · Institutions Providing Financial Assistance · Technological Upgradation and Modernization of Small Enterprises · Other Facilities and Incentives for Indian MSMEs · Summary Chapter 9: Challenges for Small Enterprises · Introduction · Problems Faced by Small Enterprises · Role of Central and State Governments in Promoting Small Enterprises · Fiscal and Tax Concessions for Small Enterprises · Industrial Policies for Small Enterprises Chapter 10: Organizational Complexity, Creativity, and Culture · Introduction · Concept of Organizational Complexity · Concept of Creativity · Concept of Organizational Culture · Summary Decision Support System · Introduction · Definition of Decision Support System · Uses of Decision Support System · Types of Financial Decision Support System · Application of Decision Support System in Banking · Summary Chapter 12: Intellectual Property · Introduction · Concept of Intellectual Property · IP Audit · Summary Chapter 13: Franchising · Introduction · Concept of Franchising · Establishing a Franchising System · Purchasing a Franchise · Franchising System in Indian Scenario · Ethics in Franchising · Global Franchising · Future Prospects of Franchising · Summary


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Product Details
  • ISBN-13: 9789350040263
  • Publisher: Dreamtech Press
  • Binding: Paperback
  • No of Pages: 632
  • ISBN-10: 9350040263
  • Publisher Date: 2011
  • Language: English

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