The Entrepreneur's Intellectual Property & Business Handbook offers a comprehensive guide for using a customer-focused design approach and intellectual property tools to build long-lasting, successful business enterprises. It explains the key business and legal strategies essential for start-ups and small businesses. Through examples from successful companies, lessons from failed experiments, and sample documents, it provides a roadmap for any business towards success.The book is used by entrepreneurs, legal clinics, small business development centers, and business advisers to help entrepreneurs differentiate their products and services in a very competitive market. It emphasizes that not every business needs a patent portfolio, but every business needs to combine business strategy with intellectual property protections to build itself in a way that avoids being copied by the competition.The book is written by Jon M. Garon, a professor of law who has served as dean of both law schools and management schools. His work focuses extensively on legal and business disruption and how the best entrepreneurs manage change in tumultuous environments.The book offers a one-volume MBA curriculum, covering such topics as entrepreneurship, start-ups, exclusivity, relevance, distinctiveness, pricing, financing, franchising, leverage, IPOs, founders' agreements, user design, copyright, trademark, patent, publicity rights, trade secrets, partnerships, corporations. limited liability companies, private placement memoranda, business plans, securities sales, crowdsourcing, crowd financing, accredited investors, marketing, branding, consumer demand.
About the Author: Jon M. Garon is dean of Nova Southeastern University Shepard Broad College of Law. Garon serves as chief academic officer for the law school, providing strategic leadership on programming, curriculum, enrollment management, marketing, and finance. He is a nationally recognized authority on technology law and intellectual property, particularly copyright law, entertainment and information privacy. A Minnesota native, he received his bachelor's degree from the University of Minnesota in 1985 and his juris doctor degree from Columbia University School of Law in 1988. Prior to joining Nova Southeastern University in 2014, Dean Garon was the inaugural director of the Northern Kentucky University Salmon P. Chase College of Law, Law + Informatics Institute from 2011-2014. Garon served as dean and professor of law at Hamline University School of Law in St. Paul, Minnesota. He was professor of law from 2003 to 2011, dean of the Law School from 2003 to 2008 and Interim Dean of the Graduate School of Management from 2005 to 2006. Before Hamline, Garon taught Entertainment Law and Copyright at Franklin Pierce Law Center in Concord, New Hampshire and Western State College of Law in Orange County, California. Dean Garon has held key leadership positions as past chair of both the American Bar Association's Law School Administration Committee and the Association of American Law Schools Section on Part-Time Legal Education. He also serves on the Test Development and Research Committee for the Law School Admissions Council. His teaching and scholarship often focus on business innovation and structural change to media, education and content-based industries. He is the author of four books and numerous book chapters and articles, including The Entrepreneur's Intellectual Property & Business Handbook (Manegiere Publications 2018); Pop Culture Business Handbook for Cons and Festivals (Manegiere Publications 2017); The Independent Filmmaker's Law & Business Guide to Financing, Shooting, and Distributing Independent and Digital Films (A Cappella Books, 2d Ed. 2009); ENTERTAINMENT LAW & PRACTICE (2d Ed. 2014 Carolina Academic Press). His publications can be found at the following: Amazon: https: //www.amazon.com/default/e/B001JPCHA6 SSRN: http: //ssrn.com/author=378821 BePress: https: //works.bepress.com/jon_garon/ Web: http: //jongaron.com