A deep study of successful enterprises around the globe, be they service or product oriented, reveals one major and critical fact: businesses are there to serve the people, who in return patronize the product sold or the service rendered. Suffice it to say that every business is a service business. A business either serves directly, if it is mainly service oriented; or indirectly through services rendered by the functions of its products, if such business is mainly product oriented.

Great enterprises are created by people whose objectives transcend making a living or growing profit from their business, into touching the people who buy their product or service, in ways that are immensely satisfactory.

My study of the birth of great businesses as well as the collapse of several others revealed strong principles at work: principles that would give success when appropriated, or cause failure otherwise. Principles give birth to rules, and define codes of conduct. It follows that the making of successful businesses is a function of obedience to a set of commandments.

The entrepreneur is the person that makes the organization. What he knows, believes, thinks, does, and acts determines where the organization will belong in the scheme of things. His character must be brought to bear in the growth of his organization.

In The Entrepreneur's Commandments we look at the character and makeup of the entrepreneur, and how these can become pro-actively moderated to produce great results by merely following set of rules. Successful entrepreneurs do not all have the same emotional and mental make-up. But their various traits are moderated by similar principles that make them achieve individual successes.

Given that all men are governed by the same laws of existence, the principles in this book are applicable to the American entrepreneur as much as they are to the African, the Asian, the Jew, the Catholic, and so on; principles of enterprise success is operational despite color, prejudice, race, economic background, training, educational background, or special inclinations.

The Entrepreneur's Commandments, as explained in this book, unlike many of the commandments we are used to, comprise of dos and not don'ts. It is my firm belief that if we have a good understanding of what we must do, we will automatically abhor what we must not do. The consequence of adhering to the requirements of THE ENTREPRENEUR'S COMMANDMENTS would be entrepreneurial success.