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Enterprising India

Enterprising India

          
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About the Book

It is easier to understand human race in general than any individual person. But through 'Enterprising India' prepared by the IIFL research team, you will get a peek into the minds of Enterprising Indians, a brief of their formative years and of course what they now aspire to achieve?all in their own words.'Enterprising India' illustrates the hearts and minds of 41 enterprising Indians, from corporate as well as non-corporate spheres of life, who have made a mark on India.The similarities are undoubtedly the passion and the 'believe in yourself' confidence in each of our Enterprising Indians; be they conglomerate owners, corporate managers, mountaineers, chef, spiritual leaders or even our politicians.Entrepreneurs are born, the regime does not create entrepreneurs, says Dr. Vijay Mallya in 'Enterprising India'.Our country needs less of government and more of governance, adds Harish Salve.Email and telephone are not 'technology' for Aditya PuriSanjiv Bajaj loves to read books besides the printed form, on a Kindle reader and hear it on the iPod.Vinita Bali has given up Kathak years ago but Nitin Paranjpe has learnt to play the keyboard just a few years ago.Nandan Nilekani imagines this whole concept of frugal engineering is something that will hold India in good stead.AM Naik says professionals can only maintain value and entrepreneurial touch can multiply value.Girish Parnajpe adds that at Wipro, the head of each business unit feels like he is an entrepreneur.Kishore Biyani says, "We have failed enough in everything we have done, maybe on a smaller scale."Piyush Pandey points out that advertising may have changed but the value of an idea and respect for how a consumer thinks remains the same.Dr. R. A. Mashelkar advocates that India has to become the ethical capital of the world.Chef Sanjeev Kapoor puts it aptly when he says that the first ingredient for entrepreneurship is to have a big vision.His Holiness Sri Sri Ravishankar talks of how often, our diaries are full with memories of the past and plans for the future. "Return to the present once the planning is done," his advice.Chanda Kochhar says, during a crisis, a leader's shoulders have to become broader and back straighter.Sanjiv Goenka seconds it adding that the downturn gave opportunities and forced companies to reduce capital and operating costs.For Rajeev Bajaj, a product is nothing and a brand is everything?products sell, but brands profit.Tulsi Tanti aims to make German quality (products) at Chinese costs.We could go on but we wouldn't want to rob you of the joy of dwelling into the lesser known lives of the Enterprising Indians.


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Product Details
  • ISBN-13: 9788190779500
  • Publisher: India Infoline Ltd
  • Binding: Hardcover
  • ISBN-10: 8190779508
  • Publisher Imprint: India Infoline Ltd
  • Language: English

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