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Enterprise 2.0 - Instrumente für die interne Unternehmenskommunikation

Enterprise 2.0 - Instrumente für die interne Unternehmenskommunikation

          
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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmenskommunikation, Note: 2, Macromedia Fachhochschule der Medien Stuttgart (Medienwirtschaft), Veranstaltung: Unternehmenskommunikation, PR, Sprache: Deutsch, Abstract: Unternehmen ändern sich, ständig und immer wieder aufs Neue. Diese Beobachtung zieht sich im Grunde genommen durch alle Phasen industrieller Entwicklung. Spätestens seit der "Dot-Com-Periode", Mitte der 1990er Jahre geistert der Begriff "New Enterprise" oder des "Business 2.0" durch die Fachbücher. Doch wie wir wissen ist die "Dot-Com-Blase" mit Beginn des 21. Jahrhunderts spektakulär geplatzt. Erst seit wenigen Jahren gibt es die nächste Stufe, die sich über die nächsten Jahrzehnte hinweg ziehen wird. Wir sehen heute einen neuen, grundlegenden Wandel von Unternehmen. Das Aufkommen des "New Web", oder auch des "Web 2.0" ermöglicht neue Geschäftsmodelle die es Unternehmen erlauben neue Wertschöpfungsmodelle durchzusetzen und günstigere Kostenstrukturen durchzusetzen, so können große Wettbewerbsvorteil erreicht werden. Hört man von Social Media, so denkt man meist an die sozialen Netzwerke, von denen wir in den letzten Jahren förmlich überrannt wurden. Wir denken an Netzwerke wie Facebook, die uns eine denkbar einfache Kommunikation mit unseren Freunden und Bekannten ermöglichen. Wir denken vermutlich auch an das neue PR-Instrument, das diese Social Networks zu uns gebracht haben, die neue Art des Dialogs zwischen Firmen und Verbrauchern. Doch Social Media geht noch weiter. Social Media kann auch unternehmensintern als mächtiges Instrument dienen, und die Unternehmenskommunikation revolutionieren. Diese Hausarbeit soll untersuchen, wie Unternehmen von Social Media profitieren können und welche Fallstricke es für eine erfolgreiche Einführung der Enterprise 2.0 geben kann.


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Product Details
  • ISBN-13: 9783656094654
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3656094659
  • Publisher Date: 04 Jan 2012
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 50 gr


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