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Enhancing Awareness of Digital Tools for Aspiring Entrepreneurs in South Africa: A Case Study of the Nelson Mandela Bay Start-Up Ecosystem

Enhancing Awareness of Digital Tools for Aspiring Entrepreneurs in South Africa: A Case Study of the Nelson Mandela Bay Start-Up Ecosystem

          
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About the Book

Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Flensburg (International Institute of Management and Economic Education (IIM)), language: English, abstract: The purpose of this research was to investigate how stakeholders in the Nelson Mandela Bay start-up ecosystem can enhance awareness of digital tools. Firstly, challenges that aspiring entrepreneurs in South Africa face in their early start-up activities were identified by the researcher. Secondly, barriers to using digital tools on their entrepreneurial journeys were discovered. Lastly, implications of these challenges and barriers for the efforts of relevant stakeholders in Nelson Mandela Bay were identified in order to propose strategies for effective and target-group-oriented start-up support. The researcher used a case study approach and qualitative data was collected through a) focus group discussions with twelve incubatees from two business incubators in Port Elizabeth, South Africa, and b) participant observations during a three-month research stay. Design Thinking workshops were facilitated to conduct further research and to come up with strategies that will help enhance awareness of digital tools in the regional start-up ecosystem. Data analysis methods included keyword cloud analysis, qualitative content analysis, and an in-depth target group analysis. Up until now, incubatees of business incubators in Nelson Mandela Bay have not been able to exploit opportunities presented through information and communication technologies and their needs in this area have, therefore, been largely neglected. This is due to a lack of communication and cooperation between relevant stakeholders in the Nelson Mandela Bay start-up ecosystem and the fact that the digital divide has not yet been fully recognised by existing business incubation programmes. This study has proposed several strategies that can ultimately enhance aware


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Product Details
  • ISBN-13: 9783346378736
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 130
  • Spine Width: 8 mm
  • Weight: 177 gr
  • ISBN-10: 334637873X
  • Publisher Date: 25 Jan 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: A Case Study of the Nelson Mandela Bay Start-Up Ecosystem
  • Width: 148 mm


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Enhancing Awareness of Digital Tools for Aspiring Entrepreneurs in South Africa: A Case Study of the Nelson Mandela Bay Start-Up Ecosystem
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