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Engage

Engage

          
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About the Book

Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.

Table of Contents:
Foreword (Ashton Kutcher). Preface. Introduction: Welcome to the Revolution. PART I THE NEW REALITY OF MARKETING AND CUSTOMER SERVICE. • Chapter 1 The Social Media Manifesto: Engage or Die. • Chapter 2 The Case for Socializing Media, by the Numbers. PART II FOREVER STUDENTS OF NEW MEDIA. • Chapter 3 The New Media University: Social Media 101. • Chapter 4 The New Media University: Social Media 201. • Chapter 5 The New Media University: Social Media 202. • Chapter 6 The New Media University: Social Media 203. • Chapter 7 The New Media University: Social Media 301. • Chapter 8 The New Media University: Social Media 302. • Chapter 9 The New Media University: Social Media 303. • Chapter 10 The New Media University: Social Media 401. • Chapter 11 The New Media University: Social Media 402. • Chapter 12 The New Media University: Social Media 403. • Chapter 13 The New Media University: MBA Program--First Year. • Chapter 14 The New Media University: MBA Program--Second Year. PART III BRAND REPRESENTATIVE VERSUS THE BRAND YOU. • Chapter 15 Fusing the "Me" in Social Media and the "We" in the Social Web. • Chapter 16 Learning and Experimentation Lead to Experience. PART IV WE ARE THE CHAMPIONS. • Chapter 17 Defining the Rules of Engagement. • Chapter 18 The Conversation Prism: How to Listen. • Chapter 19 Unveiling the New Influencers. PART V THE SOCIAL ARCHITECT: DEVELOPING A BLUEPRINT FOR NEW MARKETING. • Chapter 20 The Human Network. • Chapter 21 The Social Marketing Compass: Creating a Social Media Plan. • Chapter 22 Divide and Conquer: Building Marketing and Service Teams Around Social Media Programs. PART VI A LITTLE LESS CONVERSATION, A LITTLE MORE ACTION: RISING ABOVE THE NOISE. • Chapter 23 A Tale of Two Cities: Social CRM and Relationship Management. • Chapter 24 The Contrast between Earned and Paid: When Paying for Friends Makes Cents. • Chapter 25 The New Media Scorecard: Measuring Investment Returns. Conclusion. Glossary. Notes. Index.


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Product Details
  • ISBN-13: 9788126527007
  • Publisher: Wiley India Pvt Ltd
  • Publisher Imprint: Wiley India Pvt Ltd
  • Language: English
  • ISBN-10: 8126527005
  • Publisher Date: 29 Jun 2010
  • Binding: Paperback
  • No of Pages: 400

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