Corporate events of various kinds, like launches, promotions, award functions, conferences, etc., are being organised, not merely by organisations specializing in conducting events, but also in-house by company personnel. So far, all of them have learnt by making mistakes — the same mistakes that others had already made before. There is no literature which captures these experiences and which could be helpful to avoid the pitfalls. This book tries to fill this gap in the





literature on events management in India. It deals with the issues relevant to effective management of events, specially corporate events.





Events management is a service business. The first four chapters of this book deal with issues which would be relevant to all service businesses. The remaining twelve chapters deal with issues specifically related to the management of events.





Some of the details dealt with in the book, may seem trivial. Experience shows that, if not taken care of, these details cease to be trivial. None of these can be taken for granted. This book explains how easily they can go wrong and what steps may help to prevent them going wrong.





The usefulness of the book lies in the large number of illustrations given to explain every concept, drawn from the practical experience of the authors. The focus throughout is on customer satisfaction, which alone is the measure of quality and managing the people, who are the producers of quality.





About the Authors


Ms. Sangeetaa Balachandran is a graduate from the Bombay University. She was part of the theatre circles in Mumbai acting in Hindi and English plays. Later she was associated with Television as actor in serials and skits and anchor person for features. The serial Parchhaiyan, which she produced and in which she also acted, is still remembered after more than 12 years after it was broadcast on the Metro channel of Doordarshan. She has more than ten years of experience in organising events for companies. She is the Chief Executive Officer of Achievers' Spectrum.





Mr. S. Balachandran is a management consultant based in Mumbai. He had worked earlier in senior positions in the Life Insurance Corporation of India and as Faculty Member in the National Insurance Academy. He has been visiting faculty in management institutes and organizations both in the public and in the private sector. He is also associated with the Insurance Institute of India and the Indian Institute for Banking and Finance, developing curricula and course material. He has written several books and published articles in reputed journals. His earlier books are on Managing Change, Trainer Effectiveness, Managing Services, Ethics and Indian Ethos.