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Employing the Generation Z. Eine interdisziplinäre Studie und Gestaltungsempfehlungen für Arbeitgeber

Employing the Generation Z. Eine interdisziplinäre Studie und Gestaltungsempfehlungen für Arbeitgeber

          
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About the Book

Bachelorarbeit aus dem Jahr 2017 im Fachbereich Führung und Personal - Generation Y, Generation Z, Note: 5.6, Private Hochschule Wirtschaft PHW Bern, Sprache: Deutsch, Abstract: In dieser Bachelorthesis werden generationsspezifische Anforderungen ermittelt, welche Jugendliche der Generation Z an Arbeitgeber stellen und die bei der Personalrekrutierung berücksichtigt werden müssen. Aus den gewonnenen Erkenntnissen wird ein Handlungsleitfaden mit strategischen und operativen Massnahmen zur Steigerung der Arbeitgeberattraktivität durch ein generationsspezifisches Employer Branding erarbeitet. Zuerst wird die Rolle des Human-Resources-Managements, der Rekrutierung und des Employer Brandings betrachtet. Danach wird ein Einblick in den gesellschaftlichen Wertewandel der vergangenen Jahrzehnte sowie in die bedeutendsten Einflüsse auf den Arbeitsmarkt gegeben. Um die Besonderheiten der Generation Z für Arbeitgeber zu charakterisieren, wird zuerst auf die allgemeine Generationenthematik eingegangen. Dazu wird die Generation Z mit älteren Generationen verglichen, insbesondere mit der Generation Y. Um den eher geringen Forschungsstand zur Generation Z zu ergänzen, wurde eine interdisziplinäre Analyse mittels theoretischer Sekundärliteratur, einer Onlineumfrage mit 853 Jugendlichen sowie Interviews mit 6 Experten durchgeführt. Die Ergebnisse widersprechen teilweise den angenommenen Behauptungen. Es wurde etwa festgestellt, dass die Generation Z bei der Jobsuche nicht auf ihren privaten Medienkanälen kontaktiert werden will. Sie bevorzugt es, beim Erstkontakt persönlich angesprochen zu werden. Sie ist während dem Bewerbungsprozess weniger digital als angenommen. Insgesamt zeigte sich, dass die Arbeitgeberattraktivität bei der Generation Z durch einen innovativen und modernen Unternehmensauftritt gesteigert werden kann, und dass für die Generation Z Werte wie Authentizität und Transparenz bei der Arbeitgeberwahl eine entscheidende Rolle spielen. Jugendliche der Generation Z wo


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Product Details
  • ISBN-13: 9783668578524
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 297 mm
  • No of Pages: 224
  • Spine Width: 12 mm
  • Width: 210 mm
  • ISBN-10: 3668578524
  • Publisher Date: 28 Dec 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 548 gr


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