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Emotionen und Farben als Marketing- und Werbungsinstrument

Emotionen und Farben als Marketing- und Werbungsinstrument

          
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About the Book

Farben spielen für den Menschen eine wichtige Rolle und ein Leben ohne Farben ist in der heutigen Zeit unvorstellbar. Aber welche Auswirkung haben diese Farben auf das menschliche Empfinden? Nimmt jeder Mensch den Effekt einer Farbe in gleicher Weise wahr? Und macht es einen Unterschied, ob eine Farbe hell oder dunkel ist? Diese alltäglichen Fragen werden von Wissenschaftlern vorwiegend im amerikanischen und asiatischen Raum untersucht. Der Fokus der nachfolgenden Arbeit liegt dabei auf der Wissenschaft und wie diese zu dem Thema steht. Die Erkenntnis, dass die Begriffe "Farben" und "Emotionen" in der Welt eine sehr wichtige Rolle einnehmen, liegt schon viele Jahrhunderte, insbesondere in Bezug auf die Wichtigkeit von Farben, zurück. In diesem Zusammenhang gilt es zu klären, welche Rolle Farben und Emotionen dabei spielen und wie man gezielt in diesen Bereichen mit den beiden Faktoren arbeiten kann. Aus dieser Thematik heraus sind die drei folgenden Forschungsfragen entstanden. Welche Bedeutung wird Emotionen in Werbung und Marketing beigemessen? Welche Bedeutung wird Farben in Werbung und Marketing beigemessen? Gibt es in der Literatur bereits einen Zusammenhang?


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Product Details
  • ISBN-13: 9783639857474
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 363985747X
  • Publisher Date: 17 Aug 2015
  • Height: 229 mm
  • No of Pages: 88
  • Series Title: German
  • Weight: 140 gr


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