Home > Business & Economics > Business & management > E-commerce: business aspects > Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media
6%
Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media

Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

All information in the world doubles every three years. Technology advancements happen every two. Marketers today barely keep up with new channels rising. Facing opposition from seasoned generations, they need data and support to justify their new media endeavors. Social media, widgets, and SMS are just a few of the hottest buzzwords today. Targeting a fragmented audience is critical but riddled with challenges. Marketers must not only seek, evaluate and execute advanced campaigns but apply trends portraying how the human race is now deciding where, when and how their media is consumed. Fortunately, there are indicators during transitions in media technology that alert the professional as to the right time to "jump". Emerging Marketer identifies, explains and takes a visionary approach to new media. Honest assessments of next-gen advertising will help formulate marketing strategies with tips, rules of thumb and examples. Observations of audience behavior today, will educate readers on key elements used to gauge media evolvement and how to predict the road ahead.
About the Author: Shawn Rorick is a digital media professional with over 15 years experience in development, advertising, Internet marketing and next-gen advertising. Witnessing the boom of Las Vegas and working as Marketing Director for large corporations such as Cox Communications, MGM MIRAGE and Cirque du Soleil, he has gained the insight and experience to accurately describe our new media today and provide a road-map description of our future. Shawn has been requested to speak at a number of marketing conferences, recently serving as opening keynote and track publisher for PubCon 2008 and 2009. He has been quoted by executives as being responsible for "single-handedly dragging Las Vegas interactive advertising into the 21st century". With hands-on experience in web development, interactive media planning and direct marketing execution, Shawn has trained, coached and educated many "emerging marketers" today. His expertise has been sought after for consulting companies in a variety of industries utilizing interactive media to reach their valued customers. Shawn is a graduate of Southern Illinois University with a double bachelor's in Business Management and Marketing with Applied Sciences Degrees in Technology. In recent years, he has founded and chaired the Las Vegas Interactive Marketing Association, standing at over 500 members today. Shawn is also the author of EmergingMarketer.com assisting several business units operating within the digital space including gaming, affiliate, social media, and Bluetooth. He currently resides in Las Vegas with his wife and two children, dedicating his career to educating marketers with all disciplines and backgrounds seeking to learn best practices and apply successful emerging media channels to their marketing endeavors.


Best Sellers



Product Details
  • ISBN-13: 9780615321974
  • Publisher: Emerging Marketer Publishing, Incorporated
  • Publisher Imprint: Emerging Marketer Publishing, Incorporated
  • Height: 229 mm
  • No of Pages: 264
  • Series Title: English
  • Sub Title: How to Engage Today's Users, While Pursuing Tomorrow's Media
  • Width: 152 mm
  • ISBN-10: 0615321976
  • Publisher Date: 09 Jan 2010
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 18 mm
  • Weight: 358 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media
Emerging Marketer Publishing, Incorporated -
Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!