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E-Marketing Text & Cases

E-Marketing Text & Cases

          
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About the Book

This book provides a strategic framework for e-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. One of the major benefits is reduction in transaction cost followed by the global reach with speed. The interactive nature of E-marketing differentiates it from traditional marketing. E-marketing is having a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management system. Effective e- Marketing requires well formulated strategy to synergize a company’s business model with a website function and appearance, focusing on target market segments, proper advertising and promotional tools.
The book consists of sixteen chapters followed by Glossary and index. The book presents a comprehensive treatment of online marketing concepts and applications therein.

About the Author

Prof. Vinod V. Sople is Director at ITM Business School, Dombivli Campus. He is head of Center for Supply Chain and Logistics Research at ITM Business School, Navi Mumbai. His areas of research are Marketing Management, Intellectual property Rights, Logistics and Supply Chain Management. He received Ph.D. Degree in Management from University of Pune. He obtained his Bachelor’s Degree in Mechanical Engineering from Visvesvaraya Regional College of Engineering, Nagpur and Master’s Degree in Business Administration from University of Pune. He was associated with industry for twenty five years and worked in Grindwell Norton, Crompton Greaves, Chicago Pneumatics, Amtek Projects, Gujarat Perstorp etc in various capacities handling assignments in functional areas of marketing, distribution, customer service, projects and product management etc. He had over a decade of experience in teaching of various management subjects in the country and abroad. He contributed several research papers and articles in leading management journals and magazines. He authored books tilted Logistics Management, ‘Managing Intellectual Property’, ‘Legal Aspects of Marketing in India’ and ‘Business Process Outsourcing’. He is a Chief Editor of ‘International Journal of Business Insights and Transformation’ and ‘Supply Chain Pulse’.



Table of Contents:
· Role of Internet · Marketing on Internet · Consumer Behaviour · Product Decisions · Pricing Decisions · Advertisement And Promotion · Marketing Research · Marketing Strategy · E-retailing · B2B Networks and Ecommerce Hubs · Website Design · Mobile Marketing · Blogging: A Marketing Tool · Customer Relationship Management · Globalisation of Business · IPR and Legal Issues


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Product Details
  • ISBN-13: 9788177224320
  • Publisher: Dreamtech Press
  • Binding: Paperback
  • No of Pages: 320
  • ISBN-10: 8177224328
  • Publisher Date: 2011
  • Language: English

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