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E-Mail-Management bei Sparkassen in Nordrhein-Westfalen: Eine empirische Untersuchung

E-Mail-Management bei Sparkassen in Nordrhein-Westfalen: Eine empirische Untersuchung

          
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About the Book

Inhaltsangabe: Problemstellung: Während im Jahre 1997 lediglich 4,1 Millionen Deutsche, also 6,5% über einen Internetzugang verfügten und somit E-Mails verschicken konnten, nutzten im Jahre 2004 bereits 55,3% dieses Medium. Aktuelle Zahlen vom Frühjahr 2004 belegen, dass in Deutschland mittlerweile 35,7 Millionen Erwachsene über einen Internetzugang verfügen. Wie man aus den vorliegenden Zahlen ersehen kann, hat der Einsatz der von Eric Allman vor 20 Jahren entwickelten E-Mail einen rasanten Verlauf genommen. Dieser sprunghafte Anstieg der Nutzung des Internets bezieht sich vor allem auf den Einsatz von E-Mails, wie auch Brunner folgendermaßen belegt. Obwohl zurzeit Online-Shopping und Online-Auktionen an Bedeutung gewinnen, bleibt der wichtigste Dienst im Internet die E-Mail-Kommunikation. Mittlerweile ist es so einfach und bequem, aber auch schnell und kostengünstig geworden eine E-Mail zu verfassen, dass Tag für Tag weltweit rund 31 Milliarden E-Mails verschickt werden. Der zukünftige Einsatz von E-Mails wird weiterhin schwindelerregend steigen, wie auch die neusten Untersuchungen von Tele Talk Online belegen. Die Kunden suchen immer stärker den direkten und individuellen Dialog mit „ihrem" Unternehmen und das möglichst rund um die Uhr. Die Folge ist, dass das E-Mail-Aufkommen in den nächsten Jahren noch stärker ansteigen wird. Jüngste Umfragen von Datamonitor und Jupiter prognostizieren geradezu unglaubliche Zuwachsraten von bis zu 1.000 % innerhalb der nächsten fünf Jahre. Diese Zuwachsraten beziehen sich sowohl auf den privaten, als auch den geschäftlichen Bereich. Da der Kontaktweg Internet bzw. E-Mail immer mehr an Bedeutung gewinnen wird, werden die Finanzinstitute in zunehmendem Maße mit dem Handling von E-Mails konfrontiert. Während noch vor etwa 10 Jahren irgendein Mitarbeiter damit beauftragt wurde, die spärlich eingehenden E-Mails zu bearbeiten, ist heutzutage ein professionelles E-Mail-Management unbedingt erforderlich geworden. Ich verstehe die Ba


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Product Details
  • ISBN-13: 9783836601436
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 240 gr
  • ISBN-10: 3836601435
  • Publisher Date: 05 Feb 2007
  • Height: 210 mm
  • No of Pages: 176
  • Series Title: German
  • Sub Title: Eine empirische Untersuchung
  • Width: 148 mm


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E-Mail-Management bei Sparkassen in Nordrhein-Westfalen: Eine empirische Untersuchung
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E-Mail-Management bei Sparkassen in Nordrhein-Westfalen: Eine empirische Untersuchung
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