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Elektronische Business-to-Business Marktplätze: Bestimmung von Erfolgsfaktoren und Erstellung eines Basismodells

Elektronische Business-to-Business Marktplätze: Bestimmung von Erfolgsfaktoren und Erstellung eines Basismodells

          
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About the Book

Diplomarbeit aus dem Jahr 2000 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1.3, Fachhochschule für die Wirtschaft Hannover, Sprache: Deutsch, Abstract: Eine Entwicklung, die sich in diesem Zusammenhang mit rasender Geschwindigkeit im Internet verbreitet, ist die Entstehung elektronischer Marktplätze. Auf elektronischen Marktplätzen sollen Transaktionen zwischen Käufern und Verkäufern auf elektronischer Basis getätigt werden. Durch die abnehmende Bedeutung von Entfernung, Grenzen und Arbeitszeiten erschließen sich für Unternehmen durch die Teilnahme an elektronischen Marktplätzen gänzlich neue Potentiale. Auch wenn es beim elektronischen Handel keinen persönlichen Kontakt mehr zwischen Käufern und Verkäufern gibt, überwiegt der Nutzen, dass das Internet 24 Stunden am Tag und 365 Tage im Jahr für jeden zugänglich ist. Der bisherige Entstehungstrend hat dazu geführt, dass sich in unterschiedlichen Branchen, Branchensegmenten und auch branchenübergreifend eine Vielzahl elektronischer Marktplätze gebildet hat. Betrachtet man einige dieser jüngst entstandenen Marktplätze, so wird man feststellen, dass bei der Schaffung dieser häufig die elementarsten Regeln übersehen wurden, um einen Marktplatz entstehen zu lassen. Dieser soll in erster Linie so strukturiert sein, dass die gesamte Handelstransaktion darüber abgewickelt werden kann. Oftmals entsteht aber der Eindruck, dass Marktplatzbetreiber nur eine Plattform bereitstellen und Zugangs-berechtigungen verteilen. Dabei wird von den Betreibern nur ein Bruchteil der Möglichkeiten realisiert, ihren Teilnehmern einen Zusatznutzen zu schaffen. Der aus dem Entstehungstrend resultierende Konkurrenzkampf zwischen den Marktplätzen zwingt die Betreiber dazu, die Attraktivität ihrer Marktplätze zu steigern, um Unternehmen zur Teilnahme zu animieren und sie langfristig an sich zu binden. Aus dieser Problematik heraus ergibt sich die Fragestellung, die im Verlauf dieser Arbeit beantwortet werden soll. Welc


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Product Details
  • ISBN-13: 9783867463966
  • Publisher: Examicus Publishing
  • Publisher Imprint: Examicus Publishing
  • Height: 210 mm
  • No of Pages: 90
  • Series Title: German
  • Sub Title: Bestimmung von Erfolgsfaktoren und Erstellung eines Basismodells
  • Width: 148 mm
  • ISBN-10: 3867463964
  • Publisher Date: 03 Sep 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 131 gr


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