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Elektronische Business-to-Business Marktplätze: Bestimmung von Erfolgsfaktoren und Erstellung eines Basismodells

Elektronische Business-to-Business Marktplätze: Bestimmung von Erfolgsfaktoren und Erstellung eines Basismodells

          
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About the Book

Inhaltsangabe: Einleitung: A: „Das Internet ist die Zukunft im Business. Wir müssen ins Internet." B: „Wieso?" A: „Das steht hier nicht." Dieser kurze Dialog ist Inhalt eines Werbespots des Computerherstellers IBM. Obwohl er nur aus drei Sätzen besteht, spiegelt er doch sehr gut die gegenwärtige Situation wieder, die in den Führungsetagen vieler Unternehmen vorzufinden ist. Immer häufiger wird über die Einführung von Electronic Business (E-Business) diskutiert. Doch wie können die Möglichkeiten der elektronischen Informations- und Kommunikations-Technologie am sinnvollsten genutzt werden? E-Business-Lösungen sind längst kein Privileg mehr von Global Playern, sondern betreffen alle Unternehmen entlang der gesamten Wertschöpfungskette. Wer sich heute langfristig im Markt behaupten will, muss sich mit dem neuen Medium Internet auseinandersetzen. Eine Entwicklung, die sich in diesem Zusammenhang mit rasender Geschwindigkeit im Internet verbreitet, ist die Entstehung elektronischer Marktplätze. Auf elektronischen Marktplätzen sollen Transaktionen zwischen Käufern und Verkäufern auf elektronischer Basis getätigt werden. Durch die abnehmende Bedeutung von Entfernung, Grenzen und Arbeitszeiten erschließen sich für Unternehmen durch die Teilnahme an elektronischen Marktplätzen gänzlich neue Potentiale. Auch wenn es beim elektronischen Handel keinen persönlichen Kontakt mehr zwischen Käufern und Verkäufern gibt, überwiegt der Nutzen, dass das Internet 24 Stunden am Tag und 365 Tage im Jahr für jeden zugänglich ist. Der bisherige Entstehungstrend hat dazu geführt, dass sich in unterschiedlichen Branchen, Branchensegmenten und auch branchenübergreifend eine Vielzahl elektronischer Marktplätze gebildet hat. Betrachtet man einige dieser jüngst entstandenen Marktplätze, so wird man feststellen, dass bei der Schaffung dieser häufig die elementarsten Regeln übersehen wurden, um einen Marktplatz entstehen zu lassen. Dieser soll in erster Linie so strukturiert sein, dass die


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Product Details
  • ISBN-13: 9783838628219
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 136 gr
  • ISBN-10: 3838628217
  • Publisher Date: 02 Nov 2000
  • Height: 210 mm
  • No of Pages: 96
  • Series Title: German
  • Sub Title: Bestimmung von Erfolgsfaktoren und Erstellung eines Basismodells
  • Width: 148 mm


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Elektronische Business-to-Business Marktplätze: Bestimmung von Erfolgsfaktoren und Erstellung eines Basismodells
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Elektronische Business-to-Business Marktplätze: Bestimmung von Erfolgsfaktoren und Erstellung eines Basismodells
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