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Electronic Commerce im Bankensektor: Basisdienste und Anwendungen

Electronic Commerce im Bankensektor: Basisdienste und Anwendungen

          
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About the Book

Inhaltsangabe: Einleitung: Die zunehmende Verbreitung des elektronischen Handels auf elektronischen Märkten stellt nicht nur für Unternehmen, sondern vor allem auch für Banken eine strategische Herausforderung dar. Banken nehmen in traditionellen Märkten schon seit jeher eine zentrale, marktkoordinierende Rolle ein. Die spezifischen Eigenschaften des Electronic Commerce können durchaus zu einer qualitativen Erweiterung dieser Rolle führen. Durch das Anbieten allgemeiner Sicherheits- und Infrastrukturleistungen sowie das Bereitstellen von Zahlungsverkehrsverfahren für die Abwicklung von Verkaufsprozessen im Internet ermöglichen sie sogar erst den elektronischen Handel. Das Ziel dieser Arbeit ist es, einen allgemeinen Überblick über die Entwicklung und die Potentiale des Electronic Commerce zu geben sowie gleichzeitig aufzuzeigen, warum es vor allem für den Bankensektor strategisch wichtig ist, sich rechtzeitig mit dieser neuen Thematik auseinanderzusetzen. Hierbei soll auch untersucht werden, mit welchen neuen Dienstleistungen gerade Banken die Verbreitung und Akzeptanz des Electronic Commerce aktiv vorantreiben können. In diesem Kontext wird der Bereitstellung von medienadäquaten elektronischen Zahlungssystemen für die Abwicklung von Geschäftstransaktionen im Internet eine besondere Aufmerksamkeit gewidmet. Inhaltsverzeichnis: Inhaltsverzeichnis: InhaltsverzeichnisI AbbildungsverzeichnisIV TabellenverzeichnisV AbkürzungsverzeichnisVI 1.Gegenstand und Aufbau der Arbeit1 2.Grundlagen des Electronic Commerce4 2.1Entwicklung und Begriffsbestimmung4 2.2Einsatzszenarien6 2.3Marktpotentiale8 2.4Elektronische Märkte11 2.4.1Theorie des Marktes12 2.4.2Phasen einer Markttransaktion13 2.4.3Begriff und Merkmale15 2.4.4Elektronische Marktplätze17 2.4.5Disintermediation / Re-Intermediation19 2.5Technische Infrastruktur21 2.5.1Internet und Dienste21 2.5.2Sicherheit in der elektronischen Geschäftsabwicklung24 2.5.2.1Verschlüsselungsverfahren25 2.5.2.2Digitale


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Product Details
  • ISBN-13: 9783838624600
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 204 gr
  • ISBN-10: 3838624602
  • Publisher Date: 27 Jun 2000
  • Height: 210 mm
  • No of Pages: 148
  • Series Title: German
  • Sub Title: Basisdienste und Anwendungen
  • Width: 148 mm


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Electronic Commerce im Bankensektor: Basisdienste und Anwendungen
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Electronic Commerce im Bankensektor: Basisdienste und Anwendungen
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