"Electrician's Marketing Tool Pouch: Double Your Sales by Getting Your Online and Print Marketing Right" is an essential part of any Electrician or Electrical Contractor's marketing tool kit. This "step-by-step" strategic marketing guidebook shows you how to apply proven methods, via the "Pyramid of Marketing Success", to your electrical services marketing plan.

This breakthrough book was written specifically for Electricians and Electrical Service Contractors by a marketing expert working in the electrical trade. If you are an electrician thinking of starting your own business or an already established electrical services company looking to increase your sales and grow your business through online and print marketing, you have come to the right place. This book is written based on real work case studies of Electricians and Electrical Companies that have been able to double their sales by following the marketing methods as laid out in this book.

Every day, electrical service contractor companies, across America, lose hundreds, perhaps thousands, of dollars simply because they do not have a clear, precise marketing message that tells consumers who they are, where they are located, and what value they will add to their customer's lives. To solve this dilemma, Glenn Ozburn wrote Electrician's Marketing Tool Pouch, which has quickly become the quintessential guide for any fledgling or established Electrician or Electrical Contractor looking to craft or strengthen their electrical services brand's message. This book applies to all aspects of electrical services including, but not limited to, residential, commercial and retail, and industrial services. This book will help you utilize online and print marketing techniques to effectively develop, strengthen, and communicate your brand's message to the electrical services and specialty contracting marketplace.

Just a few topics covered in the book are...

• What's a Marketing Plan?
• Your Business Information and how it Applies to Marketing
• Marketing Explained
• Marketing Terminology
• The "Pyramid of Marketing Success"
• Your "Marketing Strategy"
• and much more!

This book targeting electricians can easily be adapted and applied to all trades and services in any specialty contracting field, including HVAC, Plumbing, Electrical, Septic Tank, Roofing and much more.

This book can also help in marketing...

• Electricians and Electrical Companies
  
• Roofers and Roofing Companies
  
• Concrete and Cement Companies, Terrazzo
  
• Flooring Companies
  
• Glaziers
  
• Painters
  
• Welders and Metal Fabricators
  
• Tile and Marble Setters
• Carpet Installers
  
• Septic Tank Companies
• Brickmasons
• Carpenters
• HVAC Companies
• Plumbing Companies
• Home Inspectors
• Landscapers and Lawn Care
• Construction Companies
• General Contractors
• and more!
  

This book is jammed-packed with 248 B/W internal pages and full-color front and back cover. This would make an excellent gift for the tradesperson in the family.