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El Replanteamiento Estratégico: La Metodología de Planificación con Escenarios de Oxford

El Replanteamiento Estratégico: La Metodología de Planificación con Escenarios de Oxford

          
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About the Book

El tradicional enfoque de la estrategia asume un entorno predecible y estable. Sin embargo, hoy en día el mundo está caracterizado por factores de turbulencia, incertidumbre, innovación y ambigüedad que provocan cambios disruptivos. Estos requieren de un replanteamiento estratégico y nuevos enfoques que deben ser diseñados y testados.El objetivo de este libro es convertirse en una guía principal que muestra cómo la planificación con escenarios da soporte a la estrategia de las compañías y a las políticas públicas. Escrito por dos expertos en la materia, el libro presenta la Metodología de Planificación con Escenarios de Oxford (OSPA en inglés, para el Oxford Scenario Planning Approach). Se trata de un método práctico y académicamente riguroso, ya que las elecciones metodológicas y los aspectos teóricos aplicados a la práctica hacen referencia a la bibliografía relevante y estos están fundamentados en seis casos de estudio en los que los autores han estado involucrados.El libro realiza varias contribuciones a la temática. Por un lado, demuestra cómo el aprendizaje de planificación de escenarios está soportado por el replanteamiento y re-percepción; como un proceso iterativo de elaboración de escenarios puede estar encajado en las estrategias de las compañías, gobiernos, o grupos de interés; y cómo ayuda a estos a prosperar en el mundo de hoy en día.El libro está escrito en un estilo comprensible y es tanto un texto útil introductorio a la materia de escenarios como también una guía útil para académicos y practicantes más experimentados.


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Product Details
  • ISBN-13: 9781838104009
  • Publisher: Oxford Planning Scenario Approach
  • Publisher Imprint: Oxford Planning Scenario Approach
  • Height: 234 mm
  • No of Pages: 368
  • Spine Width: 19 mm
  • Weight: 512 gr
  • ISBN-10: 1838104003
  • Publisher Date: 28 Jul 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: La Metodología de Planificación con Escenarios de Oxford
  • Width: 156 mm


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