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El Mapa Cultural: Las 8 Escalas de Nuestras Barreras Culturales Y Cómo Sortearlas / The Culture Map: Breaking Through the Invisible Boundaries of Global Business

El Mapa Cultural: Las 8 Escalas de Nuestras Barreras Culturales Y Cómo Sortearlas / The Culture Map: Breaking Through the Invisible Boundaries of Global Business

          
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About the Book

BEST SELLER INTERNACIONAL. La guía de referencia para entender y relacionarse con personas de culturas distintas.

Cuando te das cuenta de que, antes de hacer una crítica, los estadounidenses se hartan a halagos mientras que los alemanes no se andan con rodeos; o que los asiáticos muestran reverencia por la jerarquía, mientras que para los suecos cualquiera puede ser jefe, caes en que nos regimos por un contexto cultural que es imprescindible entender antes de pensar en relacionarse con alguien de otro país.

La comunicación entre culturas es el gran reto de la economía global, y disponer de las claves necesarias para facilitar la comprensión puede ser la diferencia entre el éxito y el fracaso.

La experta reconocida Erin Meyer desgrana los 8 puntos diferenciales de nuestros rasgos culturales y nos facilita las herramientas para afrontar de manera eficaz los retos comunicativos más comunes en el mundo de las relaciones internacionales. El mapa cultural se ha convertido en la obra de referencia para cualquier lector que quiera desenvolverse de la forma más consciente y cómoda en este terreno sutil, y a veces traicionero, en el que se espera que personas de orígenes distintos trabajen juntas en armonía.

«Tanto si eres un diplomático, un empresario, un viajero global, un funcionario del gobierno o un trotamundos, este es el único libro que no deberías perderte.» The Huffington Post

«Este libro es fundamental y todos deberíamos leerlo.» Des Dearlove y Stuart Crainer, fundadores de Thinkers50

ENGLISH
DESCRIPTION

An international business expert helps you
understand and navigate cultural differences in this insightful and practical
guide, perfect for both your work and personal life.

Americans precede anything negative with three nice
comments; French, Dutch, Israelis, and Germans get straight to the point;
Latin Americans and Asians are steeped in hierarchy; Scandinavians think the
best boss is just one of the crowd. It's no surprise that when they try and
talk to each other, chaos breaks out.

In The Culture
Map
, professor Erin Meyer provides a field-tested model for decoding how cultural differences impact
international business, and combines a smart analytical framework with
practical, actionable advice.


Best Sellers



Product Details
  • ISBN-13: 9786075696621
  • Publisher: Planeta Publishing Corp
  • Publisher Imprint: Planeta Publishing
  • Height: 229 mm
  • No of Pages: 312
  • Spine Width: 23 mm
  • Width: 145 mm
  • ISBN-10: 6075696628
  • Publisher Date: 30 Jul 2024
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 317 gr


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