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El arte de la persuasion: Motiva, influye y convence

El arte de la persuasion: Motiva, influye y convence

          
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About the Book

"Lo que estas a punto de leer te puede cambiar la vida..." Puede que tras leer el titulo anterior estés moviendo la cabeza de incredulidad o incluso riendo, pero créeme, confía en mí...tienes un horizonte de conocimientos frente a tus ojos, ¿Dejarás pasar esta oportunidad? Si estás listo para dominar el poder de la persuasión, ya sea para convencer a tu jefe que te dé un aumento de sueldo, que tu pareja este deseosa de viajar contigo a ese destino que tanto deseas o incluso conseguir la mejor oferta en un comercio o bien aplicar la persuasión a cualquier aspecto de tu vida de forma automática, entonces El Arte de la Persuasión - Motiva, Influye y Convence es tu próximo paso a dar. Aprenderás las distintas fases de la persuasión (con ejemplo de la vida real) que podrás utilizar en cualquier momento, dominarás el control emocional según tu objetivo, podrás generar irresistibles niveles de confianza que permitirán que tu público objetivo haga y diga lo que quieras. A lo largo del libro, entenderás y te sorprenderás de cómo has sido persuadido durante toda tu vida desde los comerciales publicitarios en tv, por vendedores e incluso por un inofensivo mesero a la hora de pedir el menú (¿aún dudas?, créeme, es muy simple). Imagina el poder de saber la decisión que tomarán antes que lo piensen, imagina lo que puedes conseguir. Aprenderás a... - Encontrar el momento ideal para persuadir - Captar la atención en segundos - Elementos de la atracción instantánea - Importancia de la asociación - Principios de oro de la persuasión - Y mucho, mucho más! Cada capítulo se caracteriza por tener ejemplos REALES y ejercicios para practicar en el mismo momento que lees, garantizando el aprendizaje. A lo largo de cada capítulo comprenderás con ejemplos claros y comprobados científicamente que pequeñas acciones pueden generar cambios radicales en el comportamiento humano. Estas acciones pueden ser simples palabras o tares como cuando el mesero te da un chocolate al terminar de cenar para incrementar su propina (de seguro también te ha pasado). Ejemplos como este encontrarás por montón en el libro, ejemplos que podrás poner en practica hoy mismo ya que al final de cada capítulo se detallan tareas específicas a realizar para reformar y dominar cada técnica de persuasión explicada. Da el paso que te permitirá controlar tus resultados y únete a este fascinante viaje de persuasión con Mateo Holm, tu mentor. Sé la mejor versión de ti, se la persona que todos quieren seguir...sé un maestro de la persuasión
About the Author: Mateo Holm, reconocido escritor latinoamericano con más de 17 años de trayectoria escribiendo libros sobre auto-ayuda, PNL (programación neuro lingüística) y persuasión efectiva. Lo que separa a Mateo Holm del resto de escritores digitales es su habilidad para explicar temas complejos de formas totalmente didácticas mediante ejemplos de la vida cotidiana. Él no promete cambios instantáneos al leer sus libros, pero si cambios progresivos y constantes si se siguen al pie de la letra como el mismo sugiere. "La auto-educación tiene que transformarse en una necesidad, no en un deseo."


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Product Details
  • ISBN-13: 9781546629245
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 136
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 1546629246
  • Publisher Date: 26 Nov 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 208 gr


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