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Einstieg in die PR - Das Workbook: Schritt fur Schritt zu erfolgreicher Pressearbeit

Einstieg in die PR - Das Workbook: Schritt fur Schritt zu erfolgreicher Pressearbeit

          
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About the Book

Einfacher Einstieg in alle Aspekte der PR-Arbeit Strategie entwickeln, die Presse erreichen, Netzwerke aufbauen sowie Interviews und offentliche Auftritte meistern PR-Arbeit nachbereiten und Erfolg messen Moderne Pressearbeit ist fur jedes Unternehmen unverzichtbar. Mit diesem Buch erhaltst du das notwendige Handwerkszeug, um ein Unternehmen erfolgreich in die Medien zu bringen – fur eine positive offentliche Wahrnehmung. Du lernst alle Aspekte der modernen Pressearbeit von Grund auf Du erfahrst, wie du Schritt fur Schritt deine Pressearbeit strukturiert in Angriff von der Analyse der Unternehmensziele uber die Strategie bis zum Anlegen eines Presseverteilers. Hast du alles optimal vorbereitet, kannst du mit der praktischen Presse- und Offentlichkeitsarbeit starten. Du lernst, wie du spannende Pressemitteilungen schreibst, die gerne gelesen werden, und wie du dein Netzwerk aufbaust und pflegst. Und damit du weißt, worauf Journalisten tatsachlich Wert legen, hat Meike Neitz einige gefragt, was sie bei Pressekontakten gut finden und was nicht. Weiterhin erfahrst du, was du als Presseprofi noch umsetzen kannst wie z.B. Interviews, Pressekonferenzen, Gastartikel, besondere Aktionen und vieles mehr. Methoden der Erfolgsmessung und die Nachbereitung deiner Arbeit runden dieses praktische Workbook ab. Aus dem Teil Inhaltliche und operative Vorbereitung Zielsetzung der Pressearbeit Unternehmensanalyse Branchenrecherche Kommunikationsaudit PR-Themen ausarbeiten Exkurs Storytelling Bilder fur die Pressearbeit Pressebereich und -verteiler Teil Praxis Kommunikationsplan und -kalender Pressemitteilungen Ansprache an die Redakteure Journalisten uber Dos und Don‘ts Social Media fur PR-Zwecke Kreative PR-Ansprachen Die Kunst des Netzwerkens Teil Fortgeschrittene PR-Arbeit Interviews und Medientraining Offentliche Auftritte Pressekonferenz Besondere Aktionen Gastartikel, Whitepaper und Co. Teil Nachbereitung Aufbereitung und Recycling von Inhalten PR-Arbeit messen


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Product Details
  • ISBN-13: 9783958456563
  • Publisher: MITP Verlags GmbH
  • Binding: Perfect
  • Language: German
  • Width: 276 mm
  • ISBN-10: 3958456561
  • Publisher Date: 3/1/2019
  • Height: 208 mm
  • Weight: 15 gr


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