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Einstellungsbildung und Einstellungsänderung: Am Beispiel von Schockbildern auf Zigarettenschachteln

Einstellungsbildung und Einstellungsänderung: Am Beispiel von Schockbildern auf Zigarettenschachteln

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,3, SRH Fernhochschule, Sprache: Deutsch, Abstract: Das Ziel der Hausarbeit ist es, darzustellen, wie sich Einstellungen bilden, welche Möglichkeiten der Einstellungsveränderung es gibt und wie diese für die Beeinflussung der Rauchergemeinschaft genutzt werden kann. Dabei wird folgenden Fragen nachgegangen: Ist das Drucken von abschreckenden Krankheitsbildern auf Zigarettenpackungen wirkungsvoll? Wie wirkt eine solche Maßnahme? Wie kann es sein, dass dennoch eine beachtliche Teilmenge zu der rauchenden Gesellschaft zu zählen ist? Einstellungen können in verschiedene Aspekte unterteilt werden, die für ihre Entstehung von Bedeutung sind. Dies sind die kognitiven Einstellungen, die affektiven Einstellungen, sowie die verhaltensbasierten Einstellungen. Ebenso hiermit aufgeführt sind die genetischen Einstellungsfaktoren die jedoch umstritten sind, jedoch auch einen Teil zur Einstellungsbildung beitragen können. Einstellungen sind ein sehr stabiles Konstrukt, jedoch ändert sich eine Einstellung auch schnell. So ist eine Einstellung oft von einem sozialen Einfluss geprägt. Es gibt jedoch einige Bedingungen, die mit einer Einstellungsänderung in Verbindung stehen. Dazu gehören die kognitive Dissonanz, die persuasive Kommunikation, Emotionen, die Art der Einstellung und die Kultur.
About the Author: Hallo liebe GRIN - Gemeinde, mein Name ist Alexander Meyer und ich habe Betriebswirtschaftslehre (BWL) studiert und studiere zur Zeit Psychologie. Im Laufe meines vergangenen, sowie meines aktuellen Studiums, kam ich in den Genuss vielerlei Texte (Hausarbeiten, Bachelorarbeit, Einsendeaufgaben etc.) zu schreiben und ein Duzend Präsentationen zu halten. Ich hoffe für jeden von Euch/ Ihnen ist etwas dabei und mache für JEDEN Verkauf einen Hechtsprung (wirklich);) Falls du Fragen oder sonstige Anliegen hast, schreib mir gerne eine Email. Danke Dir/Ihnen für das Vertrauen


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Product Details
  • ISBN-13: 9783346236791
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 32
  • Spine Width: 2 mm
  • Weight: 54 gr
  • ISBN-10: 334623679X
  • Publisher Date: 14 May 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Am Beispiel von Schockbildern auf Zigarettenschachteln
  • Width: 148 mm


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