Einsatz von Blogs

Einsatz von Blogs

          
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About the Book

Blogs sind bekannt als webbasierte Online-Tagebücher. Die Definition des Online-Tagebuchs wird dem Blog allerdings nicht gerecht, da seine Einsatzmöglichkeiten bei weitem über dies hinausgehen. Sie finden immer mehr Einzug in den privaten und unternehmerischen Alltag. So hat das Microsoft Office System seit seiner Version von 2007 die Funktion, dass man neue Blog-Einträge mit Office Word 2007 veröffentlichen kann. Zahlreiche Handysysteme bieten durch das sogenannte "Mobile Blogging" die Möglichkeit eine Verbindung vom Handy zum eigenen Blog herzustellen. Obwohl das Thema immer mehr an Relevanz gewinnt und sich stark verbreitet, ist der Einsatz von Blogs in der internen Unternehmenskommunikation in deutschen Unternehmen eher gering. Dabei beinhalten Blogs große Potentiale in der Unterstützung der internen Unternehmenskommunikation. Im Ausland haben interne Blogs schon längst Einzug in namenhafte große und mittelständische Unternehmen gefunden. Darunter sind Unternehmen wie "IBM", "Microsoft", "Siemens USA" und "The Walt Disney Company". In Deutschland ist immerhin in letzter Zeit eine steigende Tendenz der Nutzung von Blogs in Unternehmen zu beobachten.


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Product Details
  • ISBN-13: 9783639266634
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 3639266633
  • Publisher Date: 09 Jul 2010
  • Height: 229 mm
  • No of Pages: 104
  • Series Title: German
  • Weight: 163 gr


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