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Einsatz- und Einführungsszenarien für ein Social Business in Industrieunternehmen

Einsatz- und Einführungsszenarien für ein Social Business in Industrieunternehmen

          
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About the Book

Bachelorarbeit aus dem Jahr 2014 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: Für viele Privatpersonen gehören sie bereits zum Lebensalltag und sind auch nicht mehr aus diesem wegzudenken: Social Software hat in der vergangenen Dekade einen bisher unvergleichlichen Siegeszug im privaten Sektor hinter sich und erfreut sich nach wie vor steigender Beliebtheit und Nutzerzahlen. Vor diesem Hintergrund stellt sich aus Sicht eines jeden Unternehmens die Frage, ob dieser Erfolg nicht auch auf den betrieblichen Einsatz übertragbar ist. Social Software für Unternehmen verändert nicht nur die Art und Weise der Kommunikation und Zusammenarbeit innerhalb des Unternehmens, sondern auch zu Lieferanten, Partnern und Kunden grundlegend. Die Einführung und der Betrieb von Social Software ist der Anstoß einer unternehmensweiten Transformation hin zu einem Social Business. Im Rahmen dieser Arbeit wird nicht nur evaluiert, welcher Nutzen aus solch einer Transformation resultieren kann, sondern auch aus relevanten Praxiserfahrungen konkrete Empfehlungen für einzelne Schritte auf dem Weg zum Social Business abgeleitet. Ein besonderer Akzent wird hierbei auf Industrieunternehmen und der damit verbundenen Besonderheiten dieser Branche gelegt. In dieser Arbeit werden vier zentrale Zielsetzungen verfolgt: 1. State-of-the-Art-Überblick zum Thema Social Business und Social Software, inkl. einer Markübersicht; 2. Erarbeitung eines generischen Einführungskonzeptes, welches branchen-unabhängig auf eine Vielzahl von Unternehmen übertragbar ist; 3. Aufzeigen industriespezifischer Einsatzszenarien als Anwendungsbeispiele für Social Software; 4. Vorstellung erfolgsbestimmender Faktoren als Handlungsempfehlung für die Einführung und den Betrieb einer Social-Software-Plattform, abgeleitet aus den Herausforderungen in der Praxis.


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Product Details
  • ISBN-13: 9783656845188
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 109 gr
  • ISBN-10: 3656845182
  • Publisher Date: 25 Nov 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm


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