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Einsatz künstlicher Intelligenz in Verlagen

Einsatz künstlicher Intelligenz in Verlagen

          
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About the Book

Das Buch "Der Einsatz künstlicher Intelligenz in Verlagen" ist eine Untersuchung darüber, wie Verlagshäuser die revolutionäre Technologie der künstlichen Intelligenz (KI) nutzen können, um sowohl interne Prozesse als auch die Lesererfahrung zu verbessern. Die Autoren werfen ein Licht auf zahlreiche Aspekte dieses komplexen Themas, von der Automatisierung von Routineaufgaben bis hin zur Personalisierung von Inhalten für die Leserschaft.
Die erste Hälfte des Buches befasst sich mit den internen Möglichkeiten, die KI in Verlagen bietet. Durch die Einführung von KI-Systemen in Bereiche wie Manuskriptherstellung, Lektorat, Layout und sogar Marketing können Verlagshäuser ihre Effizienz steigern und gleichzeitig die Fehlerquote verringern. Der Autor zeigt Beispiele für KI-Technologien, die bereits erfolgreich implementiert wurden, darunter maschinelles Lernen zur Verbesserung des Manuskript-Review-Prozesses und natürliche Sprachverarbeitung zur Optimierung von Suchalgorithmen in digitalen Katalogen.
Die zweite Hälfte des Buches konzentriert sich auf die Auswirkungen der KI auf die Endverbraucher. KI kann dazu verwendet werden, personalisierte Leseempfehlungen bereitzustellen, was nicht nur den Umsatz steigern, sondern auch die Bindung der Leser an eine Marke erhöhen kann.
Interessant ist auch der Abschnitt, der sich mit den potenziellen Risiken und Herausforderungen des Einsatzes von KI in Verlagshäusern beschäftigt. Der Autor warnt vor den Gefahren einer übermäßigen Automatisierung, die zu einem Verlust an menschlichem Urteilsvermögen in kritischen Entscheidungsprozessen führen könnte. Außerdem werden die ethischen Implikationen der KI, wie Datenschutz und die mögliche Verstärkung von Voreingenommenheiten durch Algorithmen, erörtert.
Insgesamt werden sowohl technische als auch ethische Fragen behandelt. Das Buch bietet Verlegern, Redakteuren und Technologiebegeisterten gleichermaßen wertvolle Einblicke in die aufregenden Möglichkeiten und komplexen Herausforderungen, die die Einführung von KI in der Verlagsbranche mit sich bringt.


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Product Details
  • ISBN-13: 9783955629939
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Bremen University Press
  • Height: 216 mm
  • No of Pages: 152
  • Spine Width: 9 mm
  • Width: 140 mm
  • ISBN-10: 3955629937
  • Publisher Date: 03 Oct 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 204 gr

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