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Einsatz und Bedeutung von Knowledge Management und Business Intelligence im Rahmen der Betriebswirtschaft

Einsatz und Bedeutung von Knowledge Management und Business Intelligence im Rahmen der Betriebswirtschaft

          
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About the Book

Durch die permanenten Veränderungen in der Unternehmensumwelt verändert und verschärft sich die Wettbewerbssituation der Unternehmen zunehmend. Diese Veränderungen in den bestehenden Märkten und die heute höheren Innovationsgeschwindigkeiten fordern von Unternehmen schneller besser zu werden. Die wesentlichen Triebkräfte dieser Situation sind der Strukturwandel in der Wirtschaft, die Globalisierung und die modernen Informations- und Kommunikationstechnologien. Es hat im letzten Jahrhundert ein Wandel von arbeitsintensiven zu wissensintensiven Produkten und Dienstleistungen stattgefunden. Unternehmen verkaufen zunehmend Wissen oder intelligente Produkte. Unsere heutige Arbeitsleistung wird im Wesentlichen durch kognitiven Einsatz beeinflusst. Die Ressource Wissen wird mehr und mehr zum strategischen Erfolgsfaktor im Wettbewerb. Dieser Herausforderung können die Unternehmen jedoch nicht mit traditionellen Managementinstrumenten wie Rationalisierung oder Differenzierung begegnen. Viel mehr ist ein professioneller Umgang mit der Ressource Wissen erforderlich. Das aktive Managen von Wissen verspricht Erfolg. Hierbei muss die Fähigkeit entwickelt werden, reine Informationen zu echtem wettbewerbsrelevantem Wissen zu veredeln. Informationen und Wissen sind die Waffen unserer heutigen Zeit. Erfolg stellt sich dort ein, wo ein großes Informationspotenzial vorhanden ist und bestmöglich genutzt wird. Wissen bietet die große Chance, da es fast unbegrenzt zur Verfügung steht und durch Teilung sogar wertvoller wird. Es ist der erfolgskritische Faktor unserer Zeit. Der überwiegende Teil des in den Unternehmen und in den Köpfen der Mitarbeiter vorhandenen Wissens wird jedoch nicht genutzt und stellt so eine enorme Ressourcenverschwendung und Wertschöpfungsbarriere dar. Das Wissensmanagement (Knowledge Management) soll dieses Potenzial nutzen und ist somit eine große Herausforderung für das Management. Es ist das Ziel dieser Arbeit herauszuarbeiten, dass durch Knowledge Management d
About the Author: Jörg Mulavecz, Diplom-Betriebswirt (FH), Jahrgang 1977, Studium der Betriebswirtschaftslehre an der Privaten Fachhochschule Nordhessen, derzeit tätig als Innendienstleiter bei der Firma Cloer Elektrogeräte GmbH.


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Product Details
  • ISBN-13: 9783836652483
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 178 mm
  • ISBN-10: 383665248X
  • Publisher Date: 22 Apr 2009
  • Height: 254 mm
  • No of Pages: 88
  • Series Title: German
  • Weight: 168 gr


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