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Einflussfaktoren auf die Standortwahl in Deutschland

Einflussfaktoren auf die Standortwahl in Deutschland

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, EBC Hochschule Stuttgart, Sprache: Deutsch, Abstract: In der heutigen, globalisierten Weltwirtschaft spielt die richtige Standortwahl eines Unternehmens zunehmend eine wichtigere Rolle. Durch die internationale Verflechtung sind die Unternehmen gezwungen innovativer und globaler zu denken. Die Vielzahl an Ländern die für eine Standortwahl in Frage kommen, haben jeweils eine sehr unterschiedliche Faktorausstattung. Des weiteren haben unterschiedliche Standortfaktoren in verschiedenen Branchen einen unterschiedlich hohen Stellenwert. So können bei einem IT-Unternehmen z.B. Transportkosten nahezu vollkommen außer Acht gelassen werden, während diese für ein Logistikunternehmen beispielsweise von bedeutender Rolle sind. Ein Standort lässt sich deshalb nur schwer als "gut" beziehungsweiße "schlecht" einstufen. Sobald eine gewisse Grundausstattung vorhanden ist kann ein Land automatisch in die Standortwahl miteinbezogen werden. Die Varianz die zwischen den Ländern in der Faktorausstattung herrscht fördert eine Clusterbildung von gewissen Branchen in bestimmten Ländern. So setzt sich China zum Beispiel Durch geringe Personal- und Arbeitskosten von vielen anderen Ländern ab und dient somit vielen großen Unternehmen als Produktionsstandort. Ein attraktiver Standort für global agierende Konzerne zu sein spielt für ein Land eine entscheidende Rolle. Nur wer sich gegenüber anderen Ländern absetzt kann in der heutigen, schnelllebigen Welt mithalten. Der Standort Deutschland spielt auch heute noch in der oberen Liga der Standorte mit und zeichnet sich zum Beispiel durch einen guten Forschungs- und Entwicklungssektor und eine ausgezeichnete Infrastruktur aus. Dennoch gibt es auch einige Faktoren die Unternehmen davon abhalten einen Standort in Deutschland zu wählen. Um wettbewerbsfähig zu bleiben muss sich ein Standort also ständig den neuen Bedingungen anpassen und


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Product Details
  • ISBN-13: 9783656408284
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3656408289
  • Publisher Date: 16 Apr 2013
  • Height: 210 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 45 gr


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