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Einflussfaktoren auf den Erlös von Online-Auktionen

Einflussfaktoren auf den Erlös von Online-Auktionen

          
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About the Book

Diplomarbeit aus dem Jahr 2010 im Fachbereich BWL - Allgemeines, Note: 2,0, Ernst-Moritz-Arndt-Universität Greifswald (Rechts- und Staatswissenschaftliche Fakultät), Sprache: Deutsch, Abstract: Auktionen im Internet erfreuen sich seit Jahren immer größerer Beliebtheit. Auf Online-Plattformen wie Hood, Auvito oder Ricardo werden täglich Millionen Artikel versteigert. Der mit Abstand größte Anbieter von Internet-Auktionen ist jedoch das Auktionshaus eBay. Das kalifornische Unternehmen verfügt weltweit über 89 Millionen aktive Mitglieder, die im Jahr 2008 Waren im Wert von über 40 Milliarden Euro verkauften und ersteigerten. Damit ist eBay einer der größten Marktplätze der Welt. War das Auktionshaus ursprünglich für C2C-Auktionen und den Handel mit Gebrauchtwaren konzipiert, entwickelte sich das Auktionshaus in den letzten Jahren immer mehr zur B2C-Plattform. Allein in Deutschland gibt es mittlerweile mehr als 200.000 gewerbliche eBay-Händler und über 50.000 professionelle eBay-Shops. Vor allem die Versteigerung von Neuwaren erfreut sich wachsender Beliebtheit. Große Markenhersteller wie Bosch, Medion oder Olympus haben eBay als zusätzlichen Absatzkanal entdeckt und eigene eBay-Markenshops eingerichtet, in denen Neuwaren ab einem Euro Startpreis ersteigert werden können. Andere Unternehmen gehen noch einen Schritt weiter: Lufthansa versteigert Linienflüge über den firmeneigenen Internetauftritt, der Autovermieter Sixt verkauft ausgediente Mietwagen auf seiner Homepage an den Meistbietenden und auf der Internetseite des Reiseveranstalters LTur kommen ganze Urlaubsreisen unter den Hammer. Der Erlös von Online-Auktionen variiert jedoch stark. So schwanken die Auktionsendpreise selbst von identischen Produkten teilweise enorm, weshalb es gewisse Faktoren geben muss, die den Auktionserlös beeinflussen. Entscheidet sich ein Unternehmen dazu, Online-Auktionen als Vertriebskanal zu nutzen, muss es sich mit diesen Einflussgrößen intensiv auseinandersetzen. Vor allem die Fragen


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Product Details
  • ISBN-13: 9783640578108
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3640578104
  • Publisher Date: 13 Apr 2010
  • Height: 210 mm
  • No of Pages: 78
  • Series Title: German
  • Weight: 113 gr


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Einflussfaktoren auf den Erlös von Online-Auktionen
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