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Einfluss von Nachhaltigkeitsberichten auf die Stärkung der Unternehmensidentität: Möglichkeiten und Grenzen der Messung

Einfluss von Nachhaltigkeitsberichten auf die Stärkung der Unternehmensidentität: Möglichkeiten und Grenzen der Messung

          
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About the Book

Bachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 1,7, Universität Duisburg-Essen (Umweltwirtschaft und Controlling), Sprache: Deutsch, Abstract: 1997 wurden in Deutschland 1,48 Milliarden Euro für ökologisch nachhaltig angebaute Lebensmittel ausgegeben. Dieser Umsatz ist bis zum Jahr 2013 um mehr als das fünffache auf 7,55 Milliarden Euro gestiegen. Das Beispiel verdeutlicht das signifikant gestiegene Interesse der Gesellschaft an nachhaltig erzeugten Produkten und einen merklichen Trend zur umwelt- und nachhaltigkeitsbewussten Lebensweise. Diese Entwicklung wirkt sich ebenfalls auf die anderen Wirtschaftszweige aus. Längst arbeiten auch in anderen Branchen Marken, wie BMW, Bosch, Bauknecht, an ihrem Nachhaltigkeitsimage, um der Idee des nachhaltigen Wirtschaftens gerecht zu werden und damit Kunden zu gewinnen. Doch die Kundennachfrage ist nicht der einzige Antrieb für das gesteigerte Interesse der Unternehmen am Prinzip der Nachhaltigkeit. Die nachhaltig orientierte Unternehmensidentität kann einen maßgeblichen Wettbewerbsvorteil liefern und unter anderem dazu beitragen, dass die Arbeitsweise der Mitarbeiter verantwortungsvoller wird und die Ressourcen infolgedessen effizienter eingesetzt werden. In Deutschland bejaht der Großteil der Bevölkerung die nachhaltige Entwicklung. Daraus lässt sich schließen, dass Mitarbeiter ihre eigenen Grundsätze und Prinzipien in den Ideen eines Unternehmens, welches Ressourcen schont und sich an sozialen Wertvorstellungen orientiert, wiederfinden können. Diese Identifikation mit dem Unternehmen führt bei den Mitarbeitern zu einer gesteigerten Arbeitszufriedenheit, welche die Produktivität und die Leistung steigert. Die Bedeutung des nachhaltigen Wirtschaftens innerhalb von Unternehmen ist offenkundig. Die Unternehmensidentität wandelt sich damit in Richtung der Werteentwicklung der Gesellschaft, da das Umweltbewusstsein, ebenso wie soziale Werte, maßgeblich an Bedeutung gewinnt. Die N


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Product Details
  • ISBN-13: 9783668006119
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 95 gr
  • ISBN-10: 3668006113
  • Publisher Date: 17 Jul 2015
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Sub Title: Möglichkeiten und Grenzen der Messung
  • Width: 148 mm


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Einfluss von Nachhaltigkeitsberichten auf die Stärkung der Unternehmensidentität: Möglichkeiten und Grenzen der Messung
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Einfluss von Nachhaltigkeitsberichten auf die Stärkung der Unternehmensidentität: Möglichkeiten und Grenzen der Messung
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