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Einfluss der Medien auf unser Konsumverhalten

Einfluss der Medien auf unser Konsumverhalten

          
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About the Book

Facharbeit (Schule) aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 13 Punkte, Sprache: Deutsch, Abstract: In unserem alltäglichen Leben begegnen uns immer neue Reize, die auf uns wirken. Doch dieser Reiz nimmt der Mensch nicht immer wahr, da unser Gehirn Unwichtiges filtert. Diese Botschaften werden uns in vielen Formen und Farben übermittelt. Die häu-figste Form ist die Werbung in Form von Fernsehspots, Bildern oder Plakaten. Ziel die-ser Werbeformen ist den Konsumenten zum Kaufen aufzufordern. Der Mensch wird nicht als Konsument geboren, jedoch wird er im Laufe seines Lebens immer mehr dazu konditioniert Dinge zu konsumieren, die der Mensch nicht unbedingt benötigt.2 Der Mensch fällt täglich etliche Kaufentscheidungen. Die meisten Produkte kaufen wir oft-mals, ohne darüber nachzudenken (z.B. Nahrungsmittel, Seife). Bei diesen Gütern des täglichen Bedarfs wird eine Kaufentscheidung innerhalb weniger Sekunden getroffen. Andere Güter werden nur wenige Male in unserem Leben gekauft, etwa ein Auto, ein Haus oder ein Fernseher. Der Kauf solcher Produkte kann manche Menschen über eine längere Zeit beschäftigen bis sie eine Kaufentscheidung treffen.3 Dieser Entscheidung geht ein, Habenmüssen" voraus. Gefolgt wird dies von einem, Habenwollen". Wenn unsere Grundbedürfnisse gestillt sind entstehen nach und nach neue Wünsche, die wir plötzlich als nötig betrachten und von uns befriedigt werden wollen.4 Hintergrund dieser Arbeit ist ein Seminarkurs mit dem Thema, Medienwelt - Vermitt-lung von Wirklichkeit". Ich sehe meine Aufgabe darin, dem Leser das Verständnis näher zu bringen, was uns zu Konsumenten macht.


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Product Details
  • ISBN-13: 9783656006428
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3656006423
  • Publisher Date: 26 Sep 2011
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Weight: 91 gr


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