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Einführung in Die Betriebswirtschaftslehre: Die Unternehmung ALS Wirtschaftliches Aktionszentrum

Einführung in Die Betriebswirtschaftslehre: Die Unternehmung ALS Wirtschaftliches Aktionszentrum

          
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About the Book

Diese Schrift ist ursprünglich als Taschenbuch eigens für rowohlts deut- sche enzyklopädie (rde, Bd. 256/257) geschrieben worden. Auf Anregung des Gabler-Verlages erscheint zusätzlich die vorliegende Zweitausgabe als selbständige Schrift. In der deutschen Öffentlichkeit haben in den letzten Jahrzehnten Wirt- schaftsfragen zunehmend Beachtung gefunden, nach Ansicht mancher Ge- sellschaftskritiker sogar eine überbetonung erfahren. Dieser Tatbestand wirkt sich in stark ansteigenden Studentenzahlen und einer erheblichen Zunahme immer mehr spezialisierter wirtschaftswissenschaftlicher Litera- tur aus. Ferner macht sich eine wachsende Berücksichtigung wirtschaftlicher Erwägungen auch bei politischen und sozialen Entscheidungen bemerkbar. Hieraus ergibt sich ein Bedarf nach einführenden Schrüten, um dem Stu- denten, dem Wirtschaftspraktiker und auch dem interessierten Außen- stehenden einen überblick über den heutigen Stand der Wirtschaftswissen- schaft, ihre Fachsprache und ihre theoretischen Erkenntnisse zu vermitteln. Die vorliegende Schrift bezweckt eine solche Einführung in das Teilgebiet der Betriebswirtschaftslehre. Aus dem Einführungscharakter ergeben sich mehrfache Konsequenzen. Zunächst k nnen keine Spezialgebiete der Be- triebswirtschaftslehre, wie z. B. Einzelhandel, Industrie oder Verkehrs- wesen, behandelt werden. Auch innerhalb des verbleibenden allgemeinen Bereichs ist es nicht möglich, spezielle Probleme vertieft zu erörtern. Das Grundsätzliche des Fragenkomplexes wird vielmehr den technischen Ein- zelheiten bewußt vorgezogen und möglichst einfach und klar dargestellt.


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Product Details
  • ISBN-13: 9783322981448
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 17 mm
  • Weight: 521 gr
  • ISBN-10: 3322981444
  • Publisher Date: 01 Jan 1968
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 322
  • Series Title: German
  • Sub Title: Die Unternehmung ALS Wirtschaftliches Aktionszentrum
  • Width: 170 mm


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Einführung in Die Betriebswirtschaftslehre: Die Unternehmung ALS Wirtschaftliches Aktionszentrum
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