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Eine system-orientierte Betrachtung des Geschäftsmodell-Konzeptes: Eine Literaturanalyse

Eine system-orientierte Betrachtung des Geschäftsmodell-Konzeptes: Eine Literaturanalyse

          
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About the Book

Rezension / Literaturbericht aus dem Jahr 2013 im Fachbereich BWL - Allgemeines, Note: 1,0, Universität Potsdam, Sprache: Deutsch, Abstract: Soziale Arbeit zwischen Inklusion, Integration und ganzheitlichem Ansatz. Die aktuellen Entwicklungen der volatilen Wirtschaftswelt, die globalen Megatrends und die Wettbewerbssituation in den einzelnen Branchen stellen die bestehenden Geschäftsmodelle tw. ganzer Industrien auf den Prüfstand. Nichts hat mehr Bestand. Nokia hat einst Gummistiefel vertrieben, anschließend wurde das Unternehmen der Ausrüster der modernen Informationsgesellschaft. Heute jedoch ist Nokia in einer existenzielle Krise und Apple und Samsung beherrschen den Markt. Doch wie sieht es in Zukunft aus? Welches Geschäftsmodell wird Apple ablösen? Kaffee hatte bis vor ein paar Jahren als Innovationsobjekt keinerlei Faszination geweckt. Bis Nestlé mit seinem neuen Nespresso Geschäftsmodell den Kaffeemarkt revolutioniert hat. Nespresso hat es geschafft, dass Kunden für Kaffeekapseln Schlange stehen und umgerechnet 50-70 Euro für das Kilo Kaffeebohnen zu zahlen bereit sind. Durch diese Beispiele wird die bereits von Joseph Alois Schumpeter beschworene Kraft der schöpferischen Zerstörung aktueller den je. Getreu dem Motto "Wer sich nicht neu erfindet, verschwindet!". Neues entsteht aus den Trümmern des Alten und der Erfolg von heute garantiert keinen Erfolg morgen. Nirgends wird dieser Effekt so deutlich wie im Internet. Wer kennt heute noch die Helden von vor einigen Jahren? Im Bereich der sozialen Netzwerke gab erst Friendster (2002- 2004), dann MySpace (2004- 2007) und heute gibt es de facto nur noch Facebook als alleinigen Platzhirsch.


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Product Details
  • ISBN-13: 9783656841043
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 122 gr
  • ISBN-10: 3656841047
  • Publisher Date: 02 Dec 2014
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Sub Title: Eine Literaturanalyse
  • Width: 148 mm


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