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Eine SWOT-Analyse für die TSG 1899 Hoffenheim

Eine SWOT-Analyse für die TSG 1899 Hoffenheim

          
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About the Book

Einsendeaufgabe aus dem Jahr 2020 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,3, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Die SWOT-Analyse ist eine strategische Analysemethode in welcher die Analysepunkte "Strengths" (Stärken), "Weaknesses" (Schwächen), "Opportunities"(Chancen) und "Threats" (Risiken) behandelt werden. Nach Schumann gilt es 3 Teilschritte durchzuführen, nämlich die Analyse und Bewertung der vorhandenen Ressourcen (Stärken-Schwächen-Analyse), die Analyse der Unternehmensumwelt (Chancen und Risiken) und die Erstellung einer SWOT-Matrix. In dieser Einsendeaufgabe werden unter anderem die Stärken und Schwächen des Fußballvereins TSG 1899 Hoffenheim illustriert. Die wohl größte Stärke der TSG 1899 Hoffenheim findet sich im zurzeit sportlichen Erfolg des Vereins wieder. Nach dem finanziellen Einstieg von Dietmar Hopp 1989 spielte sich der Verein von der Kreisliga bis zur Bundesliga hoch und das in einem bemerkenswerten Abstand von nur 18 Jahren. In der Bundesligasaison 2017/2018 konnte der bislang größte sportliche Erfolg erreicht, der 3. Tabellenplatz und die somit daraus folgende direkte Qualifikation für die UEFA Champions League, den größten europäischen Wettbewerb. In den vergangenen Bundesligaspielzeiten etablierte sich die TSG 1899 Hoffenheim als eine Mannschaft der oberen Tabellenhälfte. Innerhalb der letzten 5 Jahre qualifizierte sich der Verein insgesamt in drei von vier Bundesligaspielzeiten für einen europäischen Wettbewerb und steht derzeit in der Saison 2020/2021 nach dem 3. Spieltag mit 6 Punkten auf Rang 3. Ein weiterer wichtiger Aspekt der TSG Hoffenheim welcher als Stärke anzusehen ist, ist die Nachwuchsförde-rung über die TSG-Akademie. Bestehend aus 3 Zentren versucht der Verein mit der TSG-Akademie nicht nur eine sportliche Perspektive zu bieten, sondern ebenso die soziale Kompetenz und das schulische Potenzial der Jugendspieler voranzutreiben


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Product Details
  • ISBN-13: 9783346486592
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346486591
  • Publisher Date: 10 Aug 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr

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