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Eine soziologische Betrachtungsweise der Mode

Eine soziologische Betrachtungsweise der Mode

          
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About the Book

Mode ist für den Körper designt: Sie wird vom Körper kreiert, gefördert und getragen. Mode zielt auf den Körper ab und dieser ist derjenige, der bei fast allen gesellschaftlichen Zusammenkünften gekleidet sein muss. Im Westen, und zunehmend auch außerhalb, bestimmt Mode den größten Teil unserer Kleidungserfahrung, obwohl sie, wie ich in diesem Buch argumentiere, nicht der einzige Faktor ist, der den Alltag beeinflusst, da andere Faktoren wie Geschlecht, soziale Klasse, Einkommen und Tradition, beeinflussen ebenfalls. Das modische Kleid verkörpert den neuesten ästhetischen Trend; es ist das Kleidungsstück, das zu einem bestimmten Zeitpunkt als begehrenswert, schön und beliebt definiert wird. Indem sie den neuesten ästhetischen Trend manifestiert und bestimmte Arten von Kleidungsstücken der Öffentlichkeit zugänglich macht, liefert Mode das "Rohmaterial" für Alltagskleidung, die von einer Vielzahl von Unternehmen hergestellt wird, die an verschiedenen Orten tätig sind. Um Mode zu verstehen, muss man die Beziehung zwischen den verschiedenen Agenturen verstehen, die innerhalb des Modesystems tätig sind: technische Modeschulen und ihre Studenten, Designer und Designfirmen, Schneider und Näherinnen, Models und Fotografen sowie Verleger, Händler, Einzelhändler, Käufer, Geschäfte und Verbraucher. Mit anderen Worten, das Studieren von Mode bedeutet, von der Produktion zum Vertrieb und Konsum zu gehen: Ohne die unzähligen Näherinnen und Schneider gäbe es keine Kleidungsstücke zu konsumieren; Ohne die Förderung der Mode durch kulturelle Mittler wie Modejournalisten würde "Mode" in ihrer Funktion als Stilkennzeichner nicht sehr weit kommen; und ohne die Akzeptanz der Verbraucher würden modische Anzüge in Fabriken, Geschäften und Schränken hängen bleiben. Wenn wir also von Mode sprechen, beziehen wir uns gleichzeitig auf eine Reihe miteinander verbundener und sich überschneidender Organisationen, die an der Herstellung und Vermarktung von Kleidung sowie an den Handlungen von Menschen beteiligt sind, die auf ihren Körper einwirken, wenn sie sich "anziehen".


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Product Details
  • ISBN-13: 9798825384368
  • Publisher: Independently Published
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 607 gr
  • ISBN-10: 882538436X
  • Publisher Date: 12 May 2022
  • Height: 229 mm
  • No of Pages: 458
  • Spine Width: 24 mm
  • Width: 152 mm


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