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Eine neue Perspektive der Unternehmenskommunikation

Eine neue Perspektive der Unternehmenskommunikation

          
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About the Book

Inhaltlich unveränderte Neuauflage. Der Gedanke, dass Unternehmen Gutes tun, ist nicht neu. Neu entfacht ist jedoch die Debatte um Begrifflichkeiten wie Corporate Social Responsibility (CSR), Nachhaltigkeit oder Corporate Citizenship. Die Verantwortungs-übernahme durch Unternehmen wird von Politik, Wirtschaft und Medien kontrovers diskutiert. In einem Punkt sind sich jedoch meist alle einig: Ohne geht es nicht! Auch die Mehrheit der Betriebe hat diesen Trend als Wertschöpfungsfaktor erkannt - von welchem nicht nur die Gesellschaft, sondern auch die Unternehmen profitieren. Voraussetzung dafür ist die strategische Einbindung in die Unternehmensplanung. Aus dieser Erkenntnis heraus hat die Autorin einen Ansatz zur ganzheitlichen Einordnung von CSR entwickelt. Ein Schwerpunkt liegt hierbei auf der Abgrenzung von CSR zu verwandten Begriffen, sowie der Begründung von unternehmerischer Verantwortung. Anhand der Darstellung von Instrumenten des erfolgreichen CSR-Managements werden zahlreiche Anregungen zur praktischen Um-setzung gegeben. Durch die Verknüpfung von Theorie und Praxis richtet sich dieses Buch an alle Interessenten, die sich einen umfassenden Überblick über das Thema CSR verschaffen möchten.


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Product Details
  • ISBN-13: 9783639420678
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 92
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 3639420675
  • Publisher Date: 31 May 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 149 gr


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