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Eine Frage- und Itembatterie zum Thema Elektroautos in der Wahrnehmung von Studenten. Entwicklung und Testung eines Fragebogens

Eine Frage- und Itembatterie zum Thema Elektroautos in der Wahrnehmung von Studenten. Entwicklung und Testung eines Fragebogens

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 1.0, IU Internationale Hochschule, Sprache: Deutsch, Abstract: In der Hausarbeit wird eine Frage- und Itembatterie entwickelt und getestet. Ziel ist es, über dieses Instrument herauszufinden, wie Studenten (die Nutzergruppe der Zukunft) zum Thema Elektromobilität stehen und so die nachfolgende zentrale Forschungsfrage zu beantworten: Wie nehmen Studenten Elektromobilität bei Autos wahr? Die Automobilindustrie ist von einem tiefgreifenden Wandel betroffen. Nicht selten heißt es, die Elektromobilität hat das Potential die gesamte Automobilindustrie und Automobilität zu revolutionieren. Nach Schumpeter bezeichnet eine Innovation eine Neukombination diverser Produktionsfaktoren sowie deren erfolgreiche Durchsetzung am Markt. Dieser Definition nach lässt sich nur rückblickend beurteilen, ob eine Neuheit als erfolgreiche Innovation bezeichnet werden kann. So lässt sich dies für den Bereich der Elektromobilität im Jahr 2020 nicht abschließend beurteilen. Die langfristige Durchsetzung der Elektromobilität gegenüber der Verbrennungsmotor- basierten Automobilität ist aktuell noch unsicher. Allerdings ist die Verbreitung der Elektromobilität bei Autos in den vergangenen Jahren stark gestiegen. Alle großen Automobilhersteller haben inzwischen Forschungsprojekte aufgesetzt, um Brennstoffzellen für den Antrieb von Elektroautos serienreif zu machen. Tatsächlich sind die Investitionen der Autokonzerne für die Entwicklung und Produktion von Elektroautos stark gestiegen. Im März 2018 berichtete ein Fachblatt dazu, dass die 16 größten Autokonzerne im Jahr 2017 Projekte im Wert von insgesamt 27,4 Milliarden Euro angekündigt haben. Dies entspricht 68 Prozent mehr als im Vorjahr.


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Product Details
  • ISBN-13: 9783346197016
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3346197018
  • Publisher Date: 15 May 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr


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Eine Frage- und Itembatterie zum Thema Elektroautos in der Wahrnehmung von Studenten. Entwicklung und Testung eines Fragebogens
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Eine Frage- und Itembatterie zum Thema Elektroautos in der Wahrnehmung von Studenten. Entwicklung und Testung eines Fragebogens
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