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Sharing Economy. Eine Analyse der Motivation zur Teilnahme an der Sharing Economy am Beispiel von Airbnb aus der Sicht des Gastes

Sharing Economy. Eine Analyse der Motivation zur Teilnahme an der Sharing Economy am Beispiel von Airbnb aus der Sicht des Gastes

          
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About the Book

Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Sonstiges, Note: 1,7, Hochschule München, Sprache: Deutsch, Abstract: Diese Arbeit analysiert die Motivation der Generation Y an Sharing-Economy-Modellen an dem Beispiel Airbnb. Dazu werden zunächst theoretische Grundlagen erläutert und anschließen eine quantitative Untersuchung durchgeführt. Ziel der Arbeit ist, aus dem gewonnen Wissen bezüglich der Nutzung von Sharing Economy Handlungsempfehlungen für andere Anbieter abzuleiten. Alle Befragten der quantitativen Forschung wiesen hohe Nutzung von Airbnb auf. Als zentrale Motive konnte die effiziente Konsumausübung im Sinne von einem guten Preis-Leistungsverhältnis gefolgt von Bequemlichkeitsmotiven festgestellt werden. Hauptmotive, der Personen, die sich gegen eine Teilnahme bei airbnb ausgesprochen haben waren die Unsicherheit, ob durch die Nutzung von Airbnb gegen Gesetze verstoßen wird und das Problem der Wohnraumverknappung durch die zunehmende Nutzung von Airbnb. Für Wettbewerber steht die Kommunikation von Kostenvorteilen im Fokus. Die Generation Y, bestehend aus den heute 18-33-Jährigen fordert die traditionelle Wirtschaftswelt, geprägt von materiellem Wohlstand und Beitz mit alternativen Konsumformen - wie die Sharing Economy - immer mehr heraus. Dieser sogenannte Kollaborative Konsum, der das Teilen in den Vordergrund rückt, gewinnt sei Jahren rasant an Bedeutung und beschäftigt dadurch eine Vielzahl von Wissenschaftlern.


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Product Details
  • ISBN-13: 9783668848436
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3668848432
  • Publisher Date: 15 Nov 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 122 gr


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