What are you doing today to improve yourself? What new skills or abilities have you gained over the past 12 months? I guess you're waiting for someone else to do that for you. Too bad. BECAUSE IF YOU'RE NOT GETTING BETTER OVER-TIME, GUESS WHAT YOUR PEERS ARE DOING? They're not waiting. They're becoming more effective tomorrow than they are today by learning and using the 10 Core Competencies of Effectiveness, which includes Followership, Delegating, Planning, Organizing, Communicating, Problem-Solving, Awareness, Training, Motivating, and Character. This 244-page book was created to provide you with the best-in-class wisdom, knowledge, and advice on how you can become more effective at work and in life. It contains 1000+ actionable Tactics, Techniques, and Tools (or best practices) used every day by the most effective people in their field.In a 21st-century world, the best companies, the ones who make it to the top in their industry, are thriving because they're breaking all the traditional rules and stereotypes of conventional leadership. Positions, titles, and organizational charts are meaningless. I know this to be true because I've spent 20 years of my life as an executive coach working with hundreds of business executives and business owners, seeking the answer to a simple question: Why are some people more effective than others? What do they think, say, and do that made them more effective? Here, I was privileged to work with some of the most exceptional people in America, learning the true meaning of effectiveness by documenting what they did, how they did it, and most importantly, how they made others feel. I found that effective people had one thing in common. They were able to influence the actions of others by how well they applied the 10 Core Competencies of Effectiveness. I also learned why most businesses today are struggling. They're struggling because there's a huge skills gap between graduation and the first day on the job. As a result, new employees lack the job skills needed to "hit the ground running" and find themselves in dead-end, minimum-wage jobs, trading time for money just to pay the bills. Employers, especially small business owners, lack the time or resources to train their employees. Worse yet, large corporations today aren't willing to invest in training their employees until they have a proven track-record.It's clear to me that the leadership and management wisdom used for years doesn't work anymore and is failing us in several critical areas. There's got to be a better way. Well, there is, and it's called effectiveness. EFFECTIVENESS IS YOUR ABILITY TO CONSISTENTLY PRODUCE EXCELLENT RESULTS. When assessing your effectiveness, no one cares how much experience you have, how hard or how long you work, where you went to college, or what companies you worked for; all that's meaningless. Effectiveness focuses instead on what you did (got done, completed, finished, created, or resolved), how you did it (character, attitude, and behavior), and how you can do it better (efficiency and consistency)? You have too much to lose by not taking a more active role in learning the critical skills needed for successful job performance. I know that doing nothing and waiting for someone else to make you more effective, is the definition of complacency, which will kill your career.If you're ready to elevate-your-game to the next level and become essential to any employer lucky enough to have you on his team, The Effectiveness Guide will be the best investment you'll ever make in your career. Stop wishing you were better and do something about it today!